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Senior Demand Marketing Director

2 months ago


Loughborough, Leicestershire, United Kingdom The Access Group Full time
About the Role

We are seeking a highly skilled Senior Demand Marketing Manager to lead our marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing strategic marketing campaigns to achieve pipeline and revenue goals.

Key Responsibilities
  • Develop and implement multi-channel demand generation strategies to drive new business and cross-sell opportunities.
  • Lead and inspire a team of skilled marketers to create high-quality, multi-channel campaigns that are precise and customer-centric.
  • Work closely with C-level executives, sales, digital, content marketing, product teams, and customer success to ensure cohesive and impactful demand generation programs.
  • Regularly analyse marketing outcomes, manage budgets, and use insights to optimise tactics and consistently meet or exceed sales pipeline and revenue targets.
Requirements
  • Proven growth marketer with extensive experience in demand generation.
  • Passion for technology and ability to motivate and guide a team.
  • Strong interpersonal skills to interact effectively with colleagues, customers, and senior stakeholders.
About Us

The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. We help over 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace.

We are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, you might just be the perfect fit for us. We wholeheartedly believe in equality for all and the transformative power of diversity. Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together.