Programmatic Account Director

4 weeks ago

London, Greater London, United Kingdom Publicis Media Full time
Job Description

The Role

We are seeking a highly skilled and experienced Programmatic Account Director to join our team at Publicis Media. As a key leadership role, you will be responsible for overseeing the strategic growth and development of several accounts within the programmatic team.

You will be a trusted advisor to senior clients, as well as your colleagues within the agency. With your team of channel specialists, and support from across the agency, your primary goal will be to develop client strategy and work closely with your Business Director to ensure that you are bridging client business goals with Publicis' strategic direction.

This includes protecting existing revenue and driving growth. You will be responsible for:

Key Responsibilities
  • Operational Excellence: You will be accountable for delivering the brilliant basics, including QA processes, accurate planning and optimisation. You will ensure absolute financial accuracy and adherence to all processes, including team training, query management, complying with SLAs, PO management, finance tracking, and ensuring supplier invoices are cleared within the required timelines.
  • Media Planning Excellence: You will manage and coordinate a team of channel specialists who create complex media plans and deliver campaigns across a range of programmatic platforms. You will champion our best-in-class approach to delivering campaigns, strategy coordination, communication, and driving innovation in the way we plan media.
  • Revenue Tracking: Your contribution in shaping a client's programmatic strategy through a commercial lens and spearheading innovation will be a critical component of your role. You will work closely with the investment & Performics teams to ensure our efforts within the programmatic channel continuously deliver on our investment strategy and targets for Publicis Media.
  • Client Sophistication: Working with both your Business Director and Head of Programmatic, you will surface product innovation from a client need. You will consider potential product development that will add to our programmatic prowess and has the promise to drive organic growth. Innovation should also be viewed as driving efficiencies and enabling our teams to deliver complex media plans with the use of automated solutions.
  • Awards: You will identify market-leading work that has been delivered by you and your team. You will proactively track upcoming award entry opportunities and draft submissions to play your part in the OneProgrammatic team becoming recognised for award-winning work.
  • Commercial Strategy: You and your team will offer media solutions in online display, video, YouTube, and BVOD media via self-serve platform trading, but also supporting other routes to media execution. Elevating and promoting Publicis Media's in-house solutions will be key to delivering revenue growth for our business, with a particular focus on APEX Digital and Guaranteed Outcomes, Epsilon, Performics T&I (Technology and Intelligence), as well as our programmatic inventory solutions such as Publicis Inventory Exchange (PIE).
  • Team Management: Managing a team of specialists across a client portfolio, you will be a leader who creates an environment where all members of the team have an opportunity to fulfil their potential and deliver exceptional work.
  • New Business: You will effectively represent your area of expertise within new business pitches where required.
Qualifications

We are looking for someone who:

  • Has prior relevant experience within a digital agency, specifically in programmatic disciplines and/or vendors within the programmatic demand & supply ecosystem.
  • Has a comprehensive understanding of the digital advertising ecosystem (ad servers, DSPs, SSPs) and a broader understanding of the UK media marketplace.
  • Has extensive experience of managing teams, inclusive of individuals with 4+ years' experience. Effective at people management and compliant with following policies and practices in line with the talent team.
  • Can offer consultative advice to large-budget advertisers about their programmatic campaigns. Holistically attribution of value relating to the client's business and marketing success measures to report cross-channel marketing outcomes.
  • Has strategic experience in identifying & delivering commercial growth – not just in media billings but in new emerging revenue streams. Delivers high-value client business strategies and translates these into team actions and outputs.
  • Champions equal opportunities and supportive ways of working for teammates with equity requirements by working with the Talent team. Promotes a culture of diversity, equity, and inclusion within the team.
Additional Information

Publicis Media has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical, and Income Protection Plans, we also offer:

  • WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
  • REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
  • HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support, and CBT. Wellbeing content and lifestyle coaching.
  • FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy, and Shared Parental Leave.
  • FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
  • GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants, and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us.

Publicis Groupe operates a hybrid working pattern with full-time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments, or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAGs (Employee Action Groups).

#LI-Hybrid

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