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Marketing Strategy Analyst

2 months ago

London, Greater London, United Kingdom Lorien Full time

Job Summary

We are seeking a highly skilled Marketing Strategy Analyst to join our team at Lorien. As a key member of our marketing department, you will play a crucial role in driving business growth through data-driven marketing strategies.

About the Role

The Principal Marketing Analyst will be responsible for transforming raw data into insightful business information. Key responsibilities include:

  • Marketing Analytics Expertise: Act as the subject matter expert for marketing analytics, guiding the team in understanding how marketing activities influence business outcomes.
  • Reporting and Analysis: Develop marketing analytics and reporting for multiple channels, ensuring data-driven decisions across paid, earned, and owned channels.
  • Customer Strategy Development: Drive the creation of a single customer view to support a central audience strategy, enhancing the effectiveness of next best action models.
  • LTV Optimisation: Develop and refine a Lifetime Value (LTV) model in collaboration with marketing leads, ensuring optimal investment decisions and activities.
  • Stakeholder Communication: Translate complex data into clear, actionable insights, and present findings to stakeholders at various levels to inform decision-making.

Key Qualifications

To be successful in this role, you will need:

  • Proficiency in Marketing Analytics: Expertise in areas such as brand health, digital attribution, customer segmentation and value, CRM, and LTV. Knowledge of econometrics is a plus.
  • Communication Skills: Ability to extract and clearly articulate meaningful information from data to a wide variety of audiences.
  • Technical Skills: Proficient in SQL and data manipulation, especially with Google BigQuery and DBT. Strong knowledge of statistical modelling techniques such as significance testing, multivariate modelling, MMM, p-value, and A/B testing.
  • Leadership Experience: Experience in managing and developing other analysts, ensuring their professional growth and the achievement of team goals.

What We Offer

As a member of our team, you will have the opportunity to work with a variety of different metrics and models, and will be a key player in driving business success. You will also have the chance to develop your skills and expertise in a dynamic and supportive environment.