Senior Marketing Manager

2 days ago

Maidenhead, Windsor and Maidenhead, United Kingdom Lifelancer Full time
Job Title: Senior Marketing Manager - Therapeutic Areas and Solutions

At Lifelancer, we are seeking a highly skilled Senior Marketing Manager to join our team. As a leading talent-hiring platform in Life Sciences, Pharma, and IT, we connect top talent with opportunities in pharma, biotech, health sciences, healthtech, data science, and IT domains.

Job Summary:

We are looking for a strategic thinker with strong writing and communication skills who can lead the creation of impactful messaging across digital, social, print, and video channels. The ideal candidate will have extensive experience in the health and life sciences industry, with a proven ability to create and manage marketing strategies, go-to-market plans, and campaigns that drive client interest and sales enablement.

Key Responsibilities:
  • Increase awareness, improve perception, and strengthen differentiation for various priority therapeutic areas such as oncology, cardiovascular, and metabolic, drug development solutions, and services.
  • Advise on and develop strategies to create compelling marketing messaging and programs via an omni-channel approach to drive client interest and create differentiation.
  • Develop and manage marketing strategies, go-to-market plans, and tactical budgets for assigned therapeutic areas aligned with Marketing objectives and priorities.
  • Launch and manage highly targeted marketing campaigns that drive engagement with and preference for Fortrea and focus on sales enablement and lead generation.
  • Partner with campaign marketing, SMEs (medical and operational), and marketing centers of excellence to develop compelling messaging and provide guidance on go-to-market strategies and tactics (webinars, conferences, white papers, media, etc.) to drive client interest and differentiate Fortrea solutions.
  • Collaborate with SMEs and operational teams to generate customer-facing materials.
  • Working with SMEs and commercial stakeholders, develop a priority list of relevant trade shows and other events, then work collaboratively in planning and executing them to drive awareness and lead generation.
  • Measure impact of marketing initiatives via metrics and dashboards reporting. Make recommendations on improvements and best practices for future programs.
Requirements:
  • Bachelor's degree or equivalent and formal academic qualification such as a master's degree or PhD in a relevant field. Lifelancer may consider relevant and equivalent experience in lieu of educational requirements.
  • Extensive experience with marketing program strategy, planning, development, and implementation in the health life sciences industry.
  • Experience in omni-channel strategies including digital, social, print, email, webinar, and face-to-face events.
  • Ability to communicate appropriately and effectively with senior management.
  • Demonstrated leadership ability, including the ability to influence others outside of marketing.
  • Excellent written, project management, presentation, and oral communication skills.
  • Demonstrated ability to plan, multi-task, and prioritize.
  • Must be a self-motivator - willing to influence events and people to achieve goals.
  • Demonstrated teamwork, communication (written and verbal), and organizational skills.
  • Ability to work to deadlines and problem-solve; Positive attitude and sense of urgency.
  • Strong analytical, time management, and interpersonal skills.
  • Willingness to travel globally - up to 15% travel.
Experience:
  • Experience in job discipline.
  • Experience within a CRO/Pharma.

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