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Sales and Marketing Representative

2 months ago

Knutsford, Cheshire East, United Kingdom WTW Full time

About the Role

We are seeking a highly skilled and experienced Sales and Marketing Representative to join our team at WTW. As a key member of our Health and Benefits team, you will play a critical role in driving business growth and development.

Key Responsibilities

  • Develop and execute marketing strategies to promote our Health and Benefits services to clients and prospects.
  • Collaborate with our Health and Benefits team to develop materials that support business growth opportunities.
  • Support the development of Request for Proposal (RFP) responses and other marketing materials.
  • Network internally and externally to build relationships and represent WTW at industry events.
  • Develop and maintain all Health and Benefits propositions, working closely with proposition owners and other stakeholders.
  • Stay up-to-date with the latest industry trends and best practices, and apply this knowledge to drive business growth.
  • Coordinate internal and external events, preparing materials and providing support as needed.
  • Drive and deliver marketing campaign activity, coordinating resources to ensure success.
  • Support the planning and execution of events, such as conferences and seminars, to facilitate business development opportunities.
  • Utilize CRM tools to create and send mailers, track campaign activity, and measure success.
  • Interface with external resources to create and deliver marketing campaign materials.
  • Manage budgets and resources to complete activities and meet timelines.
  • Develop and extend the external profile of WTW's Health and Benefits services, working with PR resources to grow our reputation.
  • Coordinate external membership with professional associations to drive business development.
  • Introduce thought leadership on LinkedIn and other channels, working with subject matter experts to develop content.
  • Focus on commercial growth to support Health and Benefits revenue aspirations.
  • Develop a profile within Health and Benefits and across other lines of business to promote our services.
  • Collaborate to develop materials that facilitate cross-selling to existing clients.
  • Provide regular updates and reports on campaigns and development of Health and Benefits materials.

Requirements

  • Excellent communication skills, with the ability to write and speak effectively.
  • IT skills, including proficiency in MS Office and PowerPoint.
  • Deep knowledge of Health and Benefits, including benefits administration and flexible benefits.
  • Interest and aptitude in keeping up-to-date with the latest developments in global benefits approaches.
  • English language skills are required, with additional language skills a bonus.
  • Proactive networking and ability to represent WTW at industry events.
  • Ability to employ and understand digital technology and social media to improve business outcomes.
  • Market knowledge and intelligence to help shape proposition and positioning.
  • Strong and developed LinkedIn profile and experience.
  • Proven ability to utilize CRM systems for marketing campaigns.

WTW is an Equal Opportunity Employer

WTW is committed to equal employment opportunities and diversity in the workplace. We believe that effectively managing a diverse workforce is vital to our business strategy and will continually review our policies and practices to ensure that all areas of the employment process are free from discriminatory practices.