Shop Center Marketing Manager

1 month ago


London, Greater London, United Kingdom TikTok Full time
About the Team

The mission of the EU Shopping Center Operation team is to increase awareness of Shop tab campaigns and develop marketing strategies to enhance user engagement and experience.

As the Integrated Marketing Campaign Manager, you will be responsible for developing localized marketing and campaign strategies at Shop Tab.

Key Responsibilities
  • Develop and execute awareness and communication plans for Shop tab, integrating internal and external resources to expand shop tab influence and exposure.
  • Design and execute promotional materials for Shop tab campaigns, collaborating with marketing and design teams to produce high-quality content.
  • Conduct digital analysis of marketing effectiveness and possess strong creative ability to drive global marketing efforts.
Requirements
  • Familiarity with international market trends and excellent market insights.
  • Highly innovative, with logical analytical skills and adept at leveraging data to gain in-depth understanding of user needs, behaviors, and product development.
  • Excellent English communication and writing skills, capable of collaborating with international teams to drive global marketing efforts.
Preferred Qualifications
  • Bachelor's degree or above, with at least 3 years of experience on e-commerce platforms or awareness.
  • Prior experience in successfully shaping mental images and overseas mental branding cases is preferred.


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