Digital Marketing Specialist

2 months ago

Hemel Hempstead, Hertfordshire, United Kingdom Atlas Copco Full time

Drive Digital Growth for a Global Industrial Leader

At Atlas Copco, we're at the forefront of innovation, providing cutting-edge solutions across diverse industries – from electronics and medical research to renewable energy and infrastructure. We're seeking a talented Digital Marketing Coordinator to join our dynamic team and amplify our online presence.

As a key player in our marketing communications department, you'll leverage your digital expertise to generate leads, build brand awareness, and ultimately drive sales for our comprehensive range of tools, industrial joining solutions, and service offerings.

Your Impact:

  • Craft compelling web content in collaboration with subject matter experts, ensuring it aligns with SEO best practices and resonates with our target audience.
  • Implement data-driven strategies to optimize website performance, enhance user experience, and increase conversions through targeted campaigns and initiatives.
  • Manage and execute email marketing campaigns, webinars, and automated nurturing flows, leveraging Marketo's capabilities to engage prospects and drive customer engagement.
  • Collaborate with our PPC agency to refine and optimize paid advertising campaigns, ensuring maximum ROI and brand visibility.
  • Contribute to the ongoing development of our e-commerce platform, collaborating with developers and stakeholders to ensure a seamless and user-friendly online experience.

Your Profile:

We're looking for a passionate digital marketing professional with a proven track record of success. You possess a strong understanding of SEO, PPC advertising, and email marketing best practices. Your analytical skills are sharp, and you thrive in a collaborative environment.

  • Experience working within the industrial sector, preferably with technology-driven products.
  • Proficiency in web content management systems (WCMS), Marketo, Google Analytics 4, or Adobe Analytics.
  • A degree in Advertising, Media & Communications, Marketing, Digital Marketing, or a related field, or equivalent experience.
  • Excellent written and verbal communication skills with a keen eye for detail.

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