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CRM Manager

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London, Greater London, United Kingdom Caramel Talent Limited Full time

About the Role:

Caramel Talent Limited is seeking a highly skilled CRM Manager to join our London-based team. As a CRM Manager, you will play a pivotal role in enhancing customer retention through innovative CRM strategies across various channels.

Key Responsibilities:

  • Develop and Execute CRM Strategies: Own and develop comprehensive CRM strategies to drive customer retention and increase lifetime value.
  • Collaborate with Agencies: Work closely with our email marketing agency to inform strategic decisions and drive successful campaigns.
  • Lead and Manage a Team: Lead and manage a small in-house team of designers and copywriters, ensuring that all CRM content is aligned with brand guidelines and optimized for performance.
  • Campaign Ownership: Oversee the planning, execution, and performance analysis of all CRM campaigns, ensuring alignment with broader marketing initiatives.
  • Performance Monitoring: Utilize analytics tools to track key CRM metrics, such as revenue contribution and unsubscribe rates, and adjust strategies to optimize results.
  • Problem-Solving: Address and resolve any issues within the CRM workflow, ensuring that all processes run smoothly and efficiently.
  • Leadership: Act as a natural leader within the team, providing direction, support, and mentorship to less experienced team members.

Requirements:

  • Minimum of 1 year of experience in a CRM-focused role, preferably within an e-commerce environment.
  • Proficiency in CRM platforms, particularly Klaviyo, and familiarity with Shopify.
  • Strong analytical skills, with the ability to interpret data and translate it into actionable strategies.
  • Excellent problem-solving abilities and a proactive, can-do attitude.
  • Strong leadership skills, with experience managing or mentoring junior team members.
  • A background in health and wellness is a plus, but a quick learner with a strong intellect and critical thinking skills will also be considered.
  • Ability to work in a fast-paced, dynamic environment with a start-up mentality.

What We Offer:

  • Competitive salary with a potential bonus structure + share options.
  • A hybrid working model with flexibility.
  • Access to professional development resources and training.

This role is ideal for a driven individual looking to make a significant impact on a growing brand. The successful candidate will have the opportunity to shape the future of the brand's CRM strategy and contribute to its overall success.