Regional Marketing Business Partner

2 weeks ago

Manchester, United Kingdom The Rank Group Full time

We're Grosvenor Casinos, a leading gaming and entertainment company. Our venues are at the heart of our communities, offering a safe space for people to play table games, enjoy slots, watch and bet on sports, or relax with friends and enjoy our food, drink, and entertainment.

We're seeking a skilled Regional Marketing Business Partner to support our venues in the Midlands and Northwest Region. As a key member of our marketing team, you will be responsible for developing and executing local marketing plans that drive revenue growth and meet the needs of our customers.

Key Responsibilities:

  • Work closely with the Head of Marketing to understand the national business strategy and ensure that local marketing initiatives are aligned with company goals.
  • Develop and implement local marketing plans that meet the needs of our customers and drive revenue growth.
  • Collaborate with General Managers to support the facilitation of events and hospitality for customers, ensuring that all activities are in line with company policies and procedures.
  • Liaise with slots, poker, and sports marketing managers to ensure that their knowledge and input are embedded in all local marketing plans.
  • Engage with approved suppliers and agencies to seek resources or materials required at a local level.
  • Ensure clear ROI analysis is undertaken on local marketing initiatives to measure success and inform future decisions.
  • Work closely with the central marketing team to understand the wider brand strategy and ensure that local activity supports and ladders up to central brand goals.
  • Take ownership of ensuring that brand standards are maintained at a local level across all channels, including in-venue and social media channels.
  • Build close relationships with the full marketing team to understand the national marketing calendar and ensure its implementation at a local level.
  • Support the HVC Marketing team in driving engagement with venues teams in the execution of National HVC campaigns and activity.
  • Represent the marketing team at club level to ensure operational teams are aligned with the brand vision and understand the direction of travel.
  • Engage and develop relationships with wider marketing teams, including PR, Social Media, CRM, and Promotions.
  • Create and implement innovative and engaging retail marketing content.
  • Build and develop relationships with Retail Operations teams, General Managers, and Online and Mobile teams.
  • Understand and bring to Grosvenor best-in-class retail marketing practices.
  • Ensure all initiatives are fully compliant with all gambling and marketing legislation, HVC policy, industry guidance, internal protocols, and are always in line with our socially responsible approach.

Requirements:

  • Proven retail marketing innovator with a track record of creating and delivering a strategy for a customer-driven business.
  • Experience of leading and implementing a retail marketing strategy.
  • Worked in an innovative brand team and have clear evidence of delivering success.
  • Implemented, developed, and understood ROI analysis.
  • Experience of managing marketing projects and delivering on time and to budget.
  • Marketing qualification helpful but not essential.
  • Ability to maintain effective work performance when dealing with stressful and demanding situations – resilient and effective under pressure.
  • Full driving license and able to travel (by car) within the Grosvenor Estate – this will involve overnight stays.

We'll also invest in your growth by providing development opportunities, leadership training, and cutting-edge industry certifications so you have the tools and resources to help you work, win, and grow with us.

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