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Marketing Data Specialist

2 months ago


South East England, United Kingdom Sphere Digital Recruitment | Best Small Company 2022 Full time

About the Role

Sphere Digital Recruitment is seeking a highly skilled Digital Insights Analyst to join our team. As a key member of our digital recruitment agency, you will be responsible for providing in-depth analysis and insights to help our clients make informed business decisions.

Key Responsibilities

  • Oversee the evaluation and reporting of digital campaigns, ensuring that strategic objectives are identified and key performance indicators (KPIs) are set from the outset.
  • Extract and organize data to provide top-notch analytics and insights across paid, owned, and earned channels.
  • Synthesize digital data findings to develop strategic recommendations in collaboration with digital strategists.
  • Contribute to and enhance our measurement and evaluation frameworks, staying current with the latest trends in measurement, industry, and platforms.
  • Lead digital listening efforts, handling ad hoc reporting requests and providing regular updates to internal teams and clients as needed.

Requirements

  • Understanding of marketing and communications strategies and how to measure their effectiveness.
  • Proven experience in reporting on campaign performance.
  • Proficient in using social listening tools such as Brandwatch, Linkfluence, or Meltwater.
  • Familiarity with data analytics or business intelligence tools like Meta Business Suite, Google Analytics, or Power BI is a plus.
  • Strong skills in Excel and PowerPoint.
  • Keen interest in the digital landscape and its connection with popular culture.
  • University degree with a solid academic record, ideally in a numerical field.
  • Excellent writing and presentation skills with the ability to convey insights clearly.
  • Ability to translate data into actionable insights and solve problems effectively.
  • Fluent in English; additional languages are a plus.
  • 3-4 years of experience in data analytics, social media, or digital roles.