Marketing Manager

1 month ago

London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time
Marketing Manager - B2B Financial Publishing

We are seeking a highly skilled Marketing Manager to join our team at Marketing Talent | Marketing Recruitment Experts. As a Marketing Manager, you will be responsible for creating and executing marketing campaigns that drive demand, capture demand, nurture leads, and grow our existing audience to achieve subscriptions, new business, and renewal revenue targets.

Main Responsibilities:
  • Develop and manage effective marketing campaigns across digital channels, including email and social media.
  • Collaborate with Product Marketing to iterate and improve marketing programs across the lifecycle.
  • Deliver analysis on program/campaign performance, focusing on ROI, revenue, and attribution.
  • Work with the Head of Lifecycle Marketing to develop and maintain monthly reporting to track Lifecycle Marketing KPIs.
  • Collaborate with the Marketing Technology team to create automated programs that nurture, onboard, and engage audiences.
  • Develop and optimize key campaign landing pages to improve conversion rates.
  • Present program results and learnings to stakeholders, including senior leadership.
  • Continually optimize campaigns and programs to increase effectiveness, reduce costs, and increase high-intent pipeline.
  • Deliver highly optimized assets, engaging in regular AB testing and meeting brand guidelines.
  • Act as a senior member of the Lifecycle Marketing team, sharing knowledge, leading by example, and mentoring junior team members.
  • Innovate and test new marketing channels, championing new ways of thinking.

This role would suit someone looking to gain valuable B2B marketing experience within a leading multi-national brand, with excellent opportunities for progressing your career.

We are an equal opportunities employer and welcome applications from all qualified candidates. Please note that due to the high volume of applications, we may not be able to respond to all candidates within 14 days. If you are not contacted within this timeframe, please assume your application has not been successful.

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