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Marketing Director

2 months ago


Leicester, Leicester, United Kingdom Meridian Mortgages Full time
About the Role

As a key member of our Marketing team, you will play a crucial role in driving our marketing strategy and delivering impactful campaigns that build awareness and create demand through relevant marketing channels. This role will have a strong focus on results, lead nurturing, and encompasses all aspects of the marketing mix.

Key Responsibilities:

  • Develop and execute marketing communication strategies to meet our marketing targets and liaise with all members of the team to ensure effective and efficient cross-channel delivery.
  • Create engaging content for use across a wide range of channels, including email marketing, digital marketing, blogs, websites, events, and social media.
  • Analyse the results of all marketing activity, including monitoring lead and conversion performance and present findings/recommendations to stakeholders.
  • Manage and grow our social media presence effectively and appropriately.
  • Support on a wide range of external and internal events.
  • Develop offline marketing collateral such as leaflets, brochures, and promotional items.
  • Assist with the production of artwork, sourcing images and taglines.
  • Undertake research projects to make our marketing efforts more effective, engaging, and visually appealing.
  • Take ownership of internal communications initiatives, keeping colleagues up-to-date and delivering key communications and events in line with dates specified.
  • Lead on the delivery of our B2B marketing efforts.

Requirements:

  • 4+ years' previous experience in a marketing or similar role.
  • Impeccable written and verbal communications, with the ability to produce high-quality copy and proofread for errors.
  • A good eye for creative design.
  • Social media knowledge and experience.
  • Experience of email marketing packages (e.g. Mailchimp).
  • Experience in coordinating and running events.
  • Experience of working with data and reports.
  • Highly organised and great time management.
  • Self-motivation with a strong drive for success.
  • Interpersonal skills with the ability to build and maintain strong working relationships with stakeholders across different levels of the business.
  • Team player and passionate about working collaboratively.

Preferred Skills:

  • Financial services experience would be advantageous but is not a pre-requisite.
  • Experience of working within a wider group that offers a range of products and services.
  • An understanding of wider digital channels and tools.