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Marketing Director
2 months ago
As a key member of our Marketing team, you will play a crucial role in driving our marketing strategy and delivering impactful campaigns that build awareness and create demand through relevant marketing channels. This role will have a strong focus on results, lead nurturing, and encompasses all aspects of the marketing mix.
Key Responsibilities:
- Develop and execute marketing communication strategies to meet our marketing targets and liaise with all members of the team to ensure effective and efficient cross-channel delivery.
- Create engaging content for use across a wide range of channels, including email marketing, digital marketing, blogs, websites, events, and social media.
- Analyse the results of all marketing activity, including monitoring lead and conversion performance and present findings/recommendations to stakeholders.
- Manage and grow our social media presence effectively and appropriately.
- Support on a wide range of external and internal events.
- Develop offline marketing collateral such as leaflets, brochures, and promotional items.
- Assist with the production of artwork, sourcing images and taglines.
- Undertake research projects to make our marketing efforts more effective, engaging, and visually appealing.
- Take ownership of internal communications initiatives, keeping colleagues up-to-date and delivering key communications and events in line with dates specified.
- Lead on the delivery of our B2B marketing efforts.
Requirements:
- 4+ years' previous experience in a marketing or similar role.
- Impeccable written and verbal communications, with the ability to produce high-quality copy and proofread for errors.
- A good eye for creative design.
- Social media knowledge and experience.
- Experience of email marketing packages (e.g. Mailchimp).
- Experience in coordinating and running events.
- Experience of working with data and reports.
- Highly organised and great time management.
- Self-motivation with a strong drive for success.
- Interpersonal skills with the ability to build and maintain strong working relationships with stakeholders across different levels of the business.
- Team player and passionate about working collaboratively.
Preferred Skills:
- Financial services experience would be advantageous but is not a pre-requisite.
- Experience of working within a wider group that offers a range of products and services.
- An understanding of wider digital channels and tools.