SEO Lead

2 months ago

Edinburgh, Edinburgh, United Kingdom abrdn Full time

About the Role

We are seeking a highly skilled SEO Lead to join our Digital Marketing Team at abrdn. This is a permanent role that can be based in Edinburgh or London.

Key Responsibilities:

  • Develop and implement comprehensive SEO strategies to enhance our online presence and drive organic traffic for our Corporate and Business line audiences.
  • Collaborate with content creators to optimize content for SEO, including training, keyword integration, content quality, and user experience.
  • Work with our technical SEO partner to implement site improvements to enhance performance, indexing, and crawlability.
  • Develop and run the backlog for On-Page and Off-Page performance which implements SEO best practices to enhance website content, meta tags, and backlink profiles.
  • Conduct keyword research to identify high-value, relevant keywords and topics with the potential to drive organic traffic.
  • Create compelling, well-researched content optimised for search engines, including website copy, blog posts, emails, articles, and social media content.
  • Optimize on-page elements such as meta titles, meta descriptions, headers, and URLs to improve search visibility and click-through rates.
  • Stay up-to-date with industry trends and algorithm updates to ensure content strategies remain effective and compliant with best practices.
  • Collaborate with designers, developers, and other stakeholders to ensure content is aligned with brand guidelines and user experience goals.
  • Continuously evaluate and iterate on content strategies based on performance data and feedback.
  • Implement on-page and off-page SEO techniques to drive organic traffic.

About the Candidate Requirements

  • Experience of digital copywriting and SEO in financial services with a key focus on asset management and knowledge or experience of a global web estate.
  • Familiarity with UX writing principles and its impact on user engagement.
  • Experience using UX tools like Figma.
  • Proven experience as a content designer and digital copywriting with a focus on SEO.
  • Extensive knowledge of both on and off-page optimisation.
  • Experience in providing content for conversion rate optimisation and personalisation.
  • Proven track record developing and reporting on key SEO metrics, such as organic traffic, rankings, and conversions.
  • Proficiency with SEO tools like SEMrush, Google Analytics, Search Console.
  • Demonstration of collaborate stakeholder management which has led to implementing results-driven SEO & content strategies.
  • Knowledge and or experience of working with CMS systems preferably Sitecore.
  • Excellent presentation, organisational and project management skills.
  • Experience working in a global matrix environment and driving a culture of agility and innovation.
  • Strong understanding of search engine algorithms and SEO best practices.
  • Exceptional writing and editing skills with a keen eye for detail.
  • Ability to work collaboratively in a fast-paced environment.

We are proud to announce that we have officially become a Disability Confident Committed – Level One employer. Therefore, if you have a disability and would like to submit an application to one of our UK roles under the Disability Confident Scheme, please notify us by completing the relevant section in our candidate questionnaire and one of our team will reach out to support you through your application process.

Our Benefits

We offer a range of benefits to support your well-being and career development, including 40 days annual leave, a 16% employer pension contribution, a discretionary performance-based bonus (where applicable), private healthcare and a range of flexible benefits including gym discounts, season ticket loans and access to an employee discount site amongst many others.

  • SEO Lead

    1 month ago

    Edinburgh, Edinburgh, United Kingdom abrdn Full time

    About the RoleWe are seeking a highly skilled SEO Lead to join our Digital Marketing Team at abrdn. This is a permanent role that can be based in Edinburgh or London.Key Responsibilities:Develop and implement comprehensive SEO strategies to enhance our online presence and drive organic traffic for our Corporate and Business line audiences.Collaborate with...

  • SEO Lead

    1 month ago

    Edinburgh, Edinburgh, United Kingdom abrdn Full time

    About the RoleWe are seeking a highly skilled SEO Lead to join our Digital Marketing Team at abrdn. This is a permanent role that can be based in Edinburgh or London.Key Responsibilities:Develop and implement comprehensive SEO strategies to enhance our online presence and drive organic traffic for our Corporate and Business line audiences.Collaborate with...

  • SEO Lead

    1 month ago

    Edinburgh, Edinburgh, United Kingdom abrdn Full time

    About abrdnAt abrdn, our purpose is to empower our clients to make informed investment decisions. We achieve this by leveraging our expertise in technology and insight to identify future-fit investment opportunities.We are committed to delivering exceptional outcomes for our clients, and our digital marketing team plays a crucial role in this effort. As a...

  • SEO Lead

    1 month ago

    Edinburgh, Edinburgh, United Kingdom abrdn Full time

    About abrdnAt abrdn, our purpose is to empower our clients to make informed investment decisions. We achieve this by leveraging our expertise in technology and insight to identify future-fit investment opportunities.We are committed to delivering exceptional outcomes for our clients, and our digital marketing team plays a crucial role in this effort. As a...

  • SEO Lead

    4 weeks ago

    Edinburgh, Edinburgh, United Kingdom abrdn Full time

    About abrdnAt abrdn, our purpose is to empower our clients to make informed investment decisions. We achieve this by leveraging our expertise in technology and insight to deliver future-fit investment opportunities.We are seeking a talented SEO Lead to join our Digital Marketing Team. This is a permanent role based in Edinburgh or London.About the RoleThis...

  • SEO Lead

    4 weeks ago

    Edinburgh, Edinburgh, United Kingdom abrdn Full time

    About abrdnAt abrdn, our purpose is to empower our clients to make informed investment decisions. We achieve this by leveraging our expertise in technology and insight to deliver future-fit investment opportunities.We are seeking a talented SEO Lead to join our Digital Marketing Team. This is a permanent role based in Edinburgh or London.About the RoleThis...

  • SEO Lead

    2 weeks ago

    Edinburgh, Edinburgh, United Kingdom abrdn Full time

    About the RoleWe are seeking a highly skilled SEO Lead to enhance our digital marketing efforts and optimise our online presence to improve search engine rankings and drive organic traffic for our Corporate and Business line audiences.This role will support the success of content which is a fundamental element of our brand presence and client experience. As...

  • SEO Lead

    2 weeks ago

    Edinburgh, Edinburgh, United Kingdom abrdn Full time

    About abrdnAt abrdn, our purpose is to empower our clients to make better investment decisions. We achieve this by delivering future-fit investment opportunities that meet their needs. Our technology and insights enable us to provide expert advice, while our powerful partnerships enhance our offerings.We are seeking a talented SEO Lead to join our Digital...

  • SEO Lead

    2 months ago

    Edinburgh, Edinburgh, United Kingdom abrdn Full time

    About the RoleThis is a permanent position within the Digital Marketing Team at abrdn, a leading asset management company. The successful candidate will be responsible for enhancing our digital marketing efforts and optimizing our online presence to improve search engine rankings and drive organic traffic for our Corporate and Business line audiences.Key...

  • SEO Lead

    2 months ago

    Edinburgh, Edinburgh, United Kingdom abrdn Full time

    About the RoleThis is a permanent position within the Digital Marketing Team at abrdn, a leading asset management company. The successful candidate will be responsible for enhancing our digital marketing efforts and optimizing our online presence to improve search engine rankings and drive organic traffic for our Corporate and Business line audiences.Key...

  • SEO Specialist

    2 weeks ago

    Edinburgh, Edinburgh, United Kingdom The Richmond Fellowship Scotland Full time

    To achieve high rankings in search engines, we're looking for a skilled SEO specialist to lead our content creation and outreach efforts. Responsibilities include developing and implementing keyword research strategies, creating high-quality content that resonates with our audience, and building relationships with key influencers and industry leaders.As a...

  • Digital Marketing Specialist

    4 weeks ago

    Edinburgh, Edinburgh, United Kingdom VoucherCart Limited Full time

    Marketing Executive Job DescriptionVoucherCart Limited is seeking a skilled Marketing Executive to drive website traffic growth, increase demo bookings, and new account registrations.Key Responsibilities:Content Marketing:Develop and execute a comprehensive content marketing strategy to engage target audiences.Collaborate with internal teams to ensure...

  • Digital Marketing Specialist

    4 weeks ago

    Edinburgh, Edinburgh, United Kingdom VoucherCart Limited Full time

    Marketing Executive Job DescriptionVoucherCart Limited is seeking a skilled Marketing Executive to drive website traffic growth, increase demo bookings, and new account registrations.Key Responsibilities:Content Marketing:Develop and execute a comprehensive content marketing strategy to engage target audiences.Collaborate with internal teams to ensure...

  • Digital Marketing Specialist

    4 weeks ago

    Edinburgh, Edinburgh, United Kingdom VoucherCart Limited Full time

    Marketing Executive Job DescriptionVoucherCart Limited is seeking a skilled Marketing Executive to drive website traffic growth, increase demo bookings, and new account registrations.Key Responsibilities:Content Marketing:Develop and execute a comprehensive content marketing strategy to engage our target audience.Collaborate with internal teams to ensure...

  • Digital Marketing Specialist

    4 weeks ago

    Edinburgh, Edinburgh, United Kingdom VoucherCart Limited Full time

    Marketing Executive Job DescriptionVoucherCart Limited is seeking a skilled Marketing Executive to drive website traffic growth, increase demo bookings, and new account registrations.Key Responsibilities:Content Marketing:Develop and execute a comprehensive content marketing strategy to engage our target audience.Collaborate with internal teams to ensure...

  • Digital Marketing Specialist

    3 weeks ago

    Edinburgh, Edinburgh, United Kingdom VoucherCart Limited Full time

    VoucherCart Limited is seeking a skilled Digital Marketing Specialist to drive website traffic growth, increase demo bookings, and new account registrations. The ideal candidate will have 2-5 years of experience in marketing with a proven track record in B2B Marketing.Key Responsibilities:Content Marketing:Develop and execute a comprehensive content...

  • Digital Marketing Strategist

    2 weeks ago

    Edinburgh, Edinburgh, United Kingdom Attacat Full time

    Role OverviewAttacat is seeking an experienced Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for driving clients' inbound marketing efforts while nurturing and coaching clients and less experienced team members to adopt the inbound approach.Key ResponsibilitiesDevelop and execute...

  • Marketing Campaign Coordinator

    3 weeks ago

    Edinburgh, Edinburgh, United Kingdom Trip Full time

    About Us Founded in 1999, Trip is a leading online travel brand with a presence in 30 countries across Asia, Europe, the Americas, and Oceania. Our company has four Customer Service Centres in China, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.We have more than 30,000 employees who strive to expand our global...

  • Marketing Operations Specialist

    3 weeks ago

    Edinburgh, Edinburgh, United Kingdom Rettie and Co. Full time

    About the RoleWe are seeking a highly skilled Marketing Executive to join our team at Rettie and Co. The successful candidate will be responsible for executing planned marketing activity across our varied marketing channels, including digital advertising, social media, SEO, and PR.Key responsibilities include planning and executing activity across multiple...

  • Media Strategist

    4 weeks ago

    Edinburgh, Edinburgh, United Kingdom 80 DAYS Digital Full time

    Media Analyst Job Description80 DAYS Digital, a leading creative and digital marketing agency, is seeking an experienced Media Analyst to join our team in Edinburgh. As a key member of our team, you will be responsible for devising successful advertising strategies for clients, advising on budgeting, advertising mix, targeting techniques, and reviewing...