Brand Manager

2 months ago


Manchester, United Kingdom Tagged Resources Full time
Brand Manager - FMCG Opportunity

We are seeking a talented Brand Manager to join our successful FMCG company. As a key member of our team, you will be responsible for protecting and optimizing brand values and propositions through product development, content, and activation.

Key Responsibilities:
  • Develop NPD line extensions and potentially new brands, ensuring competitiveness and product innovation.
  • Create brand assets, including brand bibles, campaign photography, and marketing concepts.
  • Lead the execution of brand/category plans in key markets.
  • Develop campaign content (both online and offline) to meet brand objectives and sales targets.
  • Oversee go-to-market activations, including integrated marketing communications and budget allocation.
  • Collaborate with strategic retail partners, distributors, and account managers on Joint Business Planning activities.
  • Collaborate with Social Media and E-Commerce Managers on marketing spend, ensuring alignment with sales targets.
  • Analyse brand financial KPIs and sales performance to inform product, sales, and marketing strategies.
Requirements:
  • 5+ years of experience in brand or marketing management within the beauty, lifestyle, or retail industry, with international exposure.
  • Proven experience in leading successful marketing campaigns.
  • Excellent project management, communication, and negotiation skills.
  • Strong analytical mindset, commercial awareness, and a data-driven approach.
  • Proficient in Microsoft Office, CMS, and Adobe Photoshop & Illustrator.
  • A passion for beauty trends and marketing innovations.
  • Articulate, creative, and visionary.

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