Loyalty and CRM Marketing Professional

1 month ago

London, Greater London, United Kingdom Great Western Railway (GWR) Full time
About the Role

We are seeking a highly skilled Loyalty and CRM Marketing Executive to join our Sales and Marketing team at Great Western Railway (GWR). As a key member of our team, you will play a crucial role in executing campaigns that engage customers and boost revenue.

Key Responsibilities
  • Assist in the delivery of impactful Loyalty and CRM marketing campaigns to drive customer retention and engagement.
  • Oversee day-to-day operations of the Loyalty programme to ensure smooth execution and optimal customer experience.
  • Collaborate with internal teams and external agencies to drive successful campaigns and achieve programme objectives.
  • Create compelling campaign content and monitor performance metrics to inform future efforts.
  • Build and nurture relationships with key stakeholders to support programme objectives and drive business growth.
  • Analyse campaign results and provide actionable insights to optimise future efforts and improve customer engagement.
  • Ensure compliance and obtain necessary approvals for all campaign materials to maintain a high level of quality and professionalism.
Requirements
  • Strong marketing background with proven experience in CRM and campaign management.
  • Proficiency in Microsoft Excel, Word, and PowerPoint to effectively manage and analyse data.
  • Excellent communication, project management, and organisational skills to work effectively in a fast-paced environment.
  • Customer-focused, proactive, and a collaborative team player with a passion for delivering exceptional customer experiences.
  • Ability to interpret data and insights to inform campaign strategies and drive business growth.
What We Offer
  • A competitive salary and benefits package, including a Health Cash Plan, health screenings, EAP, gym discounts, and more.
  • A dynamic and supportive work environment with opportunities for professional growth and development.
  • A comprehensive training programme to ensure you have the skills and knowledge needed to succeed in your role.
  • A collaborative and inclusive team culture that values diversity and promotes a positive work-life balance.
About Us

GWR is the proud custodian of Brunel's railway, one of the most prestigious networks in the world. We have some of the newest trains in the country and exciting plans to extend our services. With over 100 million passenger journeys each year, we carry people to over 275 stations in the South West, from Cornwall and South Wales to London, passing through beautiful country and some of the UK's top tourist destinations.

We are transforming the way people think about train travel, empowering our team of over 6,000 people from all different backgrounds to make it a great experience for our customers. Together, we will revalue rail as a very special way to travel – relaxing, fast, efficient, friendly, and fun.

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