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Digital Acquisition Manager

2 months ago

Birmingham, Birmingham, United Kingdom Forward Role Recruitment Full time £45,000

Job Title: Digital Acquisition Lead

Job Summary:

We are excited to be partnering with a high-growth ecommerce brand to recruit their brand new Acquisition Lead to join their growing Digital team. As a key member of the team, you will be responsible for driving the growth and success of their retail ecommerce platform.

Key Responsibilities:

  • Develop and execute strategies to drive traffic, improve search rankings, and increase conversions
  • Design and implement PPC campaigns across various platforms to attract and convert new customers
  • Analyse data and performance metrics to optimize PPC and SEO campaigns for maximum ROI
  • Collaborate with cross-functional teams to ensure alignment and integration of PPC and SEO strategies with overall marketing efforts
  • Stay up to date with industry trends and best practices in PPC, SEO, and retail ecommerce
  • Conduct keyword research and analysis to inform PPC and SEO strategies
  • Monitor and optimise PPC campaigns to improve click-through rates and conversions, with the support of the external agency
  • Collaborate with the content and design teams to create compelling ad copy and landing pages
  • Analyse campaign performance and present insights and recommendations to leadership

Requirements:

  • Proven experience in developing and managing PPC campaigns, with a strong understanding of Google Ads, Bing Ads, and other PPC platforms
  • Strong analytical and problem-solving skills, with the ability to gather and interpret data to inform campaign optimisation

About Forward Role Recruitment:

We are a leading recruitment agency specialising in digital and ecommerce recruitment. We work with a range of clients across the UK to find them the best talent in the industry.