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Digital Acquisition Manager

2 months ago

Birmingham, Birmingham, United Kingdom eMeals Inc. Full time
About the Role

We are seeking a highly skilled Digital Acquisition Manager to join our team at eMeals Inc. This is a unique opportunity to leverage your expertise in search engine marketing and paid acquisition channels to drive user growth and optimize our online presence.

Key Responsibilities
  • Develop and execute data-driven strategies to achieve customer acquisition targets, leveraging tools like Google Analytics and PPC platforms.
  • Analyze website analytics and campaign performance to identify trends, insights, and areas for improvement.
  • Collaborate with the marketing team to optimize copy, landing pages, and paid search engine marketing campaigns for maximum ROI.
  • Communicate weekly updates, progress reports, timelines, and results to stakeholders.
  • Develop forecasts and budgets for paid social and other media channels.
Requirements
  • 5+ years' experience in growth-related roles, with a proven track record of success in SEM and paid acquisition channels.
  • Strong analytical skills, with experience running split tests, optimizing funnels, and developing metrics.
  • Up-to-date knowledge of the latest trends and best practices in search engine marketing and paid acquisition channels.
  • Ability to work in a fast-paced environment, with a strong focus on data-driven decision making.
  • Self-starter with a hands-on approach, comfortable with A/B testing, email copy optimization, and brainstorming new growth ideas.