Lead Cybersecurity Marketing Strategist

4 weeks ago

London, Greater London, United Kingdom Vodafone Full time

Company Overview
At Vodafone, we are dedicated to creating a brighter future through connectivity and innovation. Our global community thrives on the synergy between human spirit and technology, enabling us to connect individuals, businesses, and communities worldwide. We prioritize customer satisfaction and loyalty, driving us to experiment, learn, and achieve our goals collaboratively.

Role Overview
We are seeking a seasoned Cloud and/or SaaS B2B Product Marketer with a strong focus on Cybersecurity. This pivotal role involves leading the marketing strategy for Vodafone Business' Cybersecurity offerings. You will be responsible for developing and executing a comprehensive product marketing vision that aligns with our business objectives and addresses customer needs, market dynamics, and competitive insights.

Key Responsibilities

  • Serve as the primary contact for Cybersecurity portfolio marketing, ensuring timely execution of marketing initiatives.
  • Lead and nurture a high-performing team of product marketing professionals, fostering a culture of engagement and excellence.
  • Collaborate with the Head of Portfolios and Local Marketing Teams to create and implement annual marketing plans for the Cybersecurity portfolio.
  • Establish and maintain effective product positioning that aligns with Vodafone's overall brand strategy.
  • Utilize in-depth knowledge of Cybersecurity products to craft compelling and credible messaging.
  • Guide the development of high-quality content tailored to the buyer's journey, including presentations, datasheets, and case studies.
  • Conduct thorough market research and competitive analysis to inform marketing strategies and product positioning.
  • Manage relationships with local market stakeholders to enhance Cybersecurity portfolio marketing efforts.
  • Collaborate across the Portfolio Marketing team to create cohesive messaging that spans multiple products.
  • Act as a subject matter expert in Cybersecurity marketing, providing insights and support to internal teams.
  • Work closely with Product, Sales, and Marketing teams to design offerings that meet customer demands.
  • Enhance partnerships with technology leaders to strengthen and expedite marketing initiatives.
  • Represent the team in various meetings, providing updates and insights as necessary.
  • Establish operational standards for budget management and reporting.

Candidate Profile

  • Extensive experience in B2B product marketing with a focus on Cybersecurity.
  • Proven ability to develop effective positioning and messaging for Cybersecurity products.
  • Experience in creating buyer-centric content that accelerates revenue growth.
  • Strong understanding of the Cybersecurity market landscape.
  • Knowledge of customer needs across various segments and industries.
  • Experience managing complex budgets.
  • Ability to balance strategic vision with tactical execution.
  • Strong leadership and stakeholder management skills.
  • Passion for mentoring and developing team members.
  • Excellent communication skills, with the ability to simplify complex technical concepts.
  • A minimum of 7 years of senior product marketing experience in Cybersecurity, with managed services experience preferred.

What We Offer
At Vodafone, we believe in supporting our employees' well-being and work-life balance. We provide flexible working arrangements, generous parental leave, and additional benefits such as:

  • Yearly bonus: 20%
  • Company car: funded car with private fuel or cash alternative
  • Annual leave: 28 days plus bank holidays
  • Charity days: 5 days per year
  • Maternity leave: 52 weeks with full pay for the first 13 weeks
  • Private pension with matching contributions
  • Access to private medical and dental care
  • Additional discounts on various services

Our Commitment
Vodafone is a leading telecommunications company dedicated to fostering an inclusive workplace where diversity is celebrated. We are committed to attracting and retaining top talent, ensuring that every employee feels valued and empowered to contribute to our mission of innovation and connectivity.

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