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Customer Marketing Lead

3 months ago

Axminster, Devon, United Kingdom LBW Drinks Ltd. (Lyme Bay Winery) Full time
Job Overview

We are excited to announce a new opportunity at LBW Drinks Ltd. (Lyme Bay Winery). We are seeking a Trade / Customer Marketing Manager who will serve as a vital link between our sales and marketing teams, utilizing your expertise and enthusiasm to bring our brands to life for both customers and consumers.

Your results-oriented mindset will be complemented by your ability to manage multiple projects effectively, driving Lyme Bay's objectives forward. You possess exceptional organizational skills and a keen eye for detail, ensuring accuracy in all aspects of your work.

This position is based in our office, where you will have the opportunity to engage deeply with our diverse product range, from English Wine to Mead, playing a crucial role in fostering growth and success within the competitive beverage sector. Participation in trade events and activities will be an integral part of your role.

Your success will be demonstrated through:

  • Creating and implementing trade marketing strategies (preferably within the alcoholic beverages sector), encompassing a comprehensive range of activities from in-store promotions to public relations and trade advertising.
  • Translating your insights into clear, compelling presentations and materials that support our sales and marketing teams.
  • Enhancing brand visibility through distinctive point-of-sale materials, engaging displays, promotional offers, and quality merchandise.
  • Coordinating the sales and brand activity calendar while organizing events, tastings, promotions, and workshops that align with our strategic goals.
  • Generating innovative ideas to encourage product trials and purchases of Lyme Bay brands, alongside managing customer marketing communications, including newsletters and trade publications.
  • Assessing and reporting on the effectiveness of trade marketing initiatives, leveraging data from sales, finance, operations, and analytics.
  • Building strong relationships within the Lyme Bay team and demonstrating exceptional customer service skills, characterized by intelligence, passion, and integrity.

We are looking for candidates with approximately 5 years of experience in trade marketing, ideally with exposure to both on- and off-trade environments. A blend of creativity and analytical thinking is essential, along with a proactive approach to executing ideas.

Additionally, proficiency in IT and Microsoft Office, along with familiarity with various social media platforms, is required. A bachelor's degree or equivalent experience, fluency in written and spoken English, and a valid driving license are also necessary qualifications.