Game Director
3 weeks ago
Job Summary:
Tencent Games is seeking a highly skilled Senior Game Publishing Manager to join our team in London, United Kingdom. As a key member of our Interactive Entertainment Group, you will be responsible for providing publishing-related advisory and support to our studio partners, focusing on PC titles launching on Steam.
Key Responsibilities:
- Develop and execute marketing strategies to maximize visibility and engagement on the Steam platform.
- Advise studios on executing marketing campaigns across various channels, including digital advertising, social media, email marketing, influencer partnerships, and more.
- Monitor campaign performance metrics, analyze data, and make data-driven adjustments to optimize campaign effectiveness and ROAS.
- Provide studios with best practices on the localization of marketing materials and game content to ensure relevance and resonance across different regions and cultures.
- Lead reporting and presentations to communicate campaign performance, insights, and recommendations to internal teams and studio partners.
Requirements:
- Minimum 5 years of experience in video game marketing, with a track record of launching successful PC titles and distribution on Steam.
- Strong understanding of Steam publishing strategies, including store page optimization, pricing, SKUs, Next Fest, and major sales festival participation.
- Strong UA skillset, including analytics and the ability to interpret data, identify trends, and make data-driven decisions.
- Exceptional project management skills with a demonstrated ability to manage multiple projects simultaneously and meet tight deadlines.
- Excellent fluency in English is a must.
- Passion for indie and AA video games, plus a deep understanding of gaming culture and industry trends.
About Tencent Games:
Tencent Games was established in 2003 and is a leading global platform for game development, operations, and publishing. We have developed and operated over 140 games, providing cross-platform interactive entertainment experiences for more than 800 million users in over 200 countries and regions around the world.
We actively promote the development of the esports industry, working with global partners to build an open, collaborative, and symbiotic industrial ecology, creating high-quality digital life experiences for players.
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