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Regional Marketing Director

2 months ago

London, Greater London, United Kingdom Kodland Full time
{"title": "Regional Marketing Lead", "description": "Key Responsibilities

Develop a comprehensive regional marketing strategy aligned with overall company objectives, taking into account local market trends, competitive landscape, and customer preferences.

Be the knowledge keeper of key user segments, their attributes, and ensure consistent branding and messaging across all marketing efforts.

Scale a pool of non-paid channels (SEO, CRM, SMM, etc) and plan, execute, and monitor marketing campaigns across various channels.

Control marketing budget and monitor and analyze key performance indicators (KPIs) to measure the success of marketing efforts.

Own and execute the regional top-level action plan (backlog), scoring and prioritization of ideas in line with business objectives.

Implement high-priority projects by working with both global and regional marketing teams, and with operations, product teams, if needed.

Collaborate with cross-functional teams to test hypotheses, gather insights, and optimize marketing initiatives.

Collaborate with the sales team to ensure alignment on marketing objectives, provide marketing support for sales activities, and gather feedback to optimize strategies.

Lead and mentor a regional marketing team, fostering a collaborative and results-driven culture.

Requirements

5+ years of experience in marketing in a B2C company, with at least 1 year managing a team.

Worked in the roles of regional marketing manager, regional marketing lead, growth manager, paid user acquisition lead, product marketing manager, project marketing manager, business development manager in large campaigns with a turnover of $20 million or more per year, or worked as a marketing lead in small companies.

Demonstrated success in developing and executing marketing strategies that drive business growth.

Experience managing multi-channel marketing.

In-depth knowledge of the regional market, including customer preferences, cultural nuances, and competitive landscape, or the desire to acquire them.

Strong analytical skills to interpret data and metrics, with a track record of making informed, data-driven decisions.

Ability to conduct and utilize market research to shape marketing strategies and initiatives.

Development of advertising channels that are highly susceptible to regional specifics (PR, partnerships, offline, etc).

Regional GTM strategies for new products, features.

Proven ability to work effectively with cross-functional teams, including sales, product, and global marketing teams.

Ability to work in a fast-paced, dynamic environment.

Developed communication skills.

English level at least Upper-Intermediate.

Self-driven.

About Us

Passionate international team.

Great competitive salary.

Opportunities for professional growth.

Flexible processes & hours, remote work from any place in the world.

", "lang_code": "en-US"}