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Marketing Mix Modelling Analyst

2 months ago

London, Greater London, United Kingdom DataTech Analytics Full time
Job Title: Marketing Mix Modelling Analyst

We are seeking a highly skilled Marketing Mix Modelling Analyst to join our team at DataTech Analytics. As a key member of our marketing effectiveness consultancy, you will play a crucial role in helping our clients drive business growth through data-driven marketing strategies.

About the Role

As a Marketing Mix Modelling Analyst, you will be responsible for managing individual MMM projects, relating technical concepts to non-technical audiences, and delivering visually engaging stories to clients. You will also have the opportunity to develop more junior members of the team and hone your client relationship management, presentation, and project scoping skills.

Key Responsibilities
  • Manage most aspects of an individual MMM project, including data gathering, analysis, and presentation.
  • Relate highly technical concepts to non-technical audiences in a clear and engaging manner.
  • Deliver visually engaging stories to clients, using tools such as PowerBI and Python.
  • Develop and maintain strong relationships with clients, including project scoping, presentation, and client relationship management.
  • Take the lead on MMM projects across a variety of categories and markets, with ongoing support from the director.
Requirements
  • Client relationship and project management experience, with a background in marketing mix modelling.
  • Strong technical skills, including Excel, PowerPoint, PowerBI, and Python.
  • Excellent presentational skills, with the ability to relate highly technical information to a non-technical audience.
  • Highly motivated, with the ability to take the initiative and work with minimal supervision.
  • Desire to actively improve the company offering, putting forward ideas for automation and streamlining.
About Us

DataTech Analytics is a leading marketing effectiveness consultancy, with a proven track record of delivering business growth through data-driven marketing strategies. We are committed to helping our clients drive business success through innovative marketing solutions.