Social Media Marketing Specialist

4 days ago

Esher, Surrey, United Kingdom Healix Full time
Job Opportunity

We are seeking a highly skilled and experienced Social Media Manager to join our team at Healix. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive social media strategy that aligns with our business objectives.

Key Responsibilities

Social Media Strategy Development

• Conduct market research to identify target audiences and appropriate platforms, ensuring alignment with Healix's business objectives.

• Develop and execute a social-first content strategy that aligns with overall brand messaging, focusing on maximising engagement and reach.

Content Creation and Curation

• Manage and maintain Healix's presence across various social media platforms, including LinkedIn, Twitter, Facebook, and YouTube.

• Craft original, impactful content, tailored to different platforms and audience segments, including articles, videos, and graphics, with the support of Marketing Executives.

Campaign Management and Reporting

• Set campaign objectives, define target audiences, and measure performance to optimise results.

• Collaborate with other departments, including sales, HR, and operations, to ensure alignment across all customer touchpoints and maximise the impact of social media efforts.

Community Management

• Monitor social media channels for mentions, comments, and messages, and respond quickly, as well as monitor industry trends and competitor activities.

• Identify and engage with relevant third-party posts, discussions, and industry conversations to build brand awareness, establish thought leadership, and foster meaningful connections within the broader community.

Analytics and Reporting

• Analyse social media metrics and provide regular reports to stakeholders, highlighting key insights and recommending data-driven changes to improve effectiveness.

• Stay updated on the latest trends, best practices, and algorithm changes in social media marketing, continuously adapting strategies and tactics to remain relevant and effective.

Requirements

• Proven experience as a social media manager or similar role, preferably in a B2B or agency environment.

• Excellent understanding of social media platforms, trends, and best practices.

• Strong written and verbal communication skills, with the ability to create engaging and compelling content.

Desired Criteria

• Hubspot Experience

About Healix

We offer a supportive team environment, excellent benefits, and opportunities for professional growth and development. Our purpose is to help people in difficult situations, and we're committed to making a positive impact in the world.

We're looking for a talented and motivated individual who shares our values and is passionate about social media marketing. If you're a creative thinker with a passion for storytelling and brand building, we'd love to hear from you.

Closing DateFriday 4th October, 2024

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