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Senior Marketing Manager

2 months ago

Charing, United Kingdom Mashd Hospitality Recruitment Full time £100,000
Senior Marketing Manager Required for Expanding Multi-Site Hospitality Group

Our client is a well-established UK organization with a significant portfolio and ambitious plans for expansion both domestically and internationally.

Role Overview:

We are seeking applications from candidates currently holding a senior marketing position within a reputable multi-site dining or hospitality establishment.

Key Responsibilities:
  • Strategic Development: Lead the formulation of the comprehensive marketing strategy.
  • Financial Acumen: Demonstrate a solid background in budget management, cost analysis, and data interpretation.
  • Product Innovation: Drive the development of new products and seasonal promotions in collaboration with the team.
  • Marketing Implementation: Oversee the execution of marketing initiatives across various digital and traditional channels, including SEO, SEM, social media, email marketing, mobile applications, affiliate marketing, and influencer collaborations.
  • Brand Partnerships: Engage with leading brands for collaborative marketing projects and partnerships.
  • Franchise Marketing: Take the lead on marketing processes and protocols for franchise operations.
  • Project Coordination: Collaborate with third-party partners for product launches and store openings.
  • Media Management: Manage and maintain company-owned media platforms, including websites, mobile applications, and social media channels.
  • Agency Oversight: Supervise relationships with creative agencies.
  • Social Media Growth: Responsible for the expansion and engagement of social media accounts.
Experience and Skills Required:
  • Minimum of 5 years of continuous experience in a senior marketing management role, preferably at a director level.
  • Proven track record of commercial success within a significant multi-site business environment.

This position offers an exciting opportunity to lead marketing efforts in a dynamic and growing sector, contributing to the overall success of the organization.