Senior Marketing Manager EU

13 hours ago

Charing Cross, United Kingdom Amazon TA Full time
About the Role

We are seeking a talented Senior Marketing Manager to join our team in EU. As a key member of our marketing team, you will be responsible for developing and executing strategic marketing initiatives to drive brand awareness and generate inbound leads into the application funnel.

Key Responsibilities
  • Support the development of the overall integrated marketing and communication strategy
  • Own the market research strategy to identify insights and targeting strategies
  • Refine Amazon's DSP proposition to differentiate the program from competition and oversee execution across audience segments and channels
  • Possess a deep understanding of our audience segmentation and digital product
  • Own the measurement framework, inclusive of brand health metrics and channel attribution models
  • Run creative and message testing across the marketing funnel and different channels to drive perception and engagement
  • Automate and improve triggered communication throughout the customer journey
  • Collaborate cross-functionally with stakeholder teams to deliver a best in class experience across the marketing funnel
Requirements
  • Experience in developing and managing acquisition marketing or channel programs
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience developing and executing campaigns across a multitude of timezones and languages
  • Experience in marketing or marketing research
  • Experience using data and metrics to measure impact and determine improvements
  • Experience presenting metrics and progress to goal to senior leadership
About Amazon

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice to know more about how we collect, use and transfer the personal data of our candidates.

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