Data Campaign Analyst

1 week ago

Wilmslow, Cheshire East, United Kingdom Citation Full time
{"title": "Data Campaign Analyst", "description": "Drive Business Growth with Data-Driven Insights

Citation is a dynamic and innovative company that thrives on people with vision, determination, and brilliant people skills. We are seeking a talented Data Campaign Analyst to join our Impact division and help inform and drive our campaign activity to maximize our reach and revenue.

The Role:

  • Provide ongoing analysis of inbound and outbound performance, recognizing and flagging key trends.
  • Adapt approach across multiple market-leading brands.
  • Create, monitor, and maintain dialling strategies to support changing business needs.
  • Effectively communicate areas of potential risks around data volumes/quality.
  • Ensure all dialler and real-time MI is accurate, timely, and effective, coming with insight, not just information.
  • Work closely with key stakeholders to measure on-the-day performance against plan in both core outbound and blended environments.
  • Create and analyze campaign performance and provide strategic recommendations, applying normalization methodologies to remove results bias.
  • Create selections and data flows for campaigns in the campaign management platform alongside Customer Marketing Managers, leading on data integrity and ensuring QA.
  • Build easy-to-understand reports and dashboards to track spot and share trends.

What We're Looking For:

  • An enthusiastic attitude and a desire to learn more.
  • Fault logging and bug fixing, liaising externally to ensure minimal downtime of key systems with face-to-face contact and a fast turnaround.
  • Working knowledge of Microsoft Office products and specifically MS Excel.
  • Excellent analytical skills to help collect, measure, organize, and analyze data.
  • Knowledge in building reports and dashboards.
  • Willingness to travel.

Perks:

  • 25 Days of Holiday: Take your well-deserved break with 25 days of holiday, plus cherished bank holidays.
  • Birthday Bliss: Enjoy your birthday in style with a day off.
  • Post-Wedding Bliss: Extra weeks of holiday to bask in the glow of post-wedding happiness.
  • Growing Families: Vouchers and special perks await to celebrate the newest addition to your family.
  • Healthcare cash plan: Your well-being is our priority.
", "lang_code": "en"}

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