Data Analyst

1 week ago


Wilmslow, Cheshire East, United Kingdom Citation Ltd Full time
About the Role

We are seeking a skilled Data Analyst to join our Impact division at Citation Ltd. As a key member of our team, you will play a crucial role in informing and driving our campaign activity to maximize our reach and revenue.

Key Responsibilities
  • Provide ongoing analysis of inbound and outbound performance, identifying key trends and flagging potential risks.
  • Develop and adapt approaches across multiple market-leading brands, ensuring data integrity and quality.
  • Collaborate with stakeholders to measure on-the-day performance against plan, in both core outbound and blended environments.
  • Create and analyze campaign performance reports, applying normalization methodologies to remove results bias.
  • Design and implement data flows for campaigns in our campaign management platform, ensuring data integrity and quality assurance.
  • Utilize Microsoft Office products, particularly MS Excel, to collect, measure, organize, and analyze data.
  • Develop reports and dashboards to support business decision-making.
  • Travel as required.
What We Offer

We provide a range of benefits to support your well-being and career development, including:

  • 25 days of holiday, plus bank holidays and your birthday off work.
  • Private healthcare cash plan.
  • Childcare vouchers.
  • Gym membership discounts.


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