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Data Campaign Specialist

2 months ago


Wilmslow, Cheshire East, United Kingdom 2M Employment Solutions Limited Full time

Data Campaign Analyst

We're seeking a skilled Data Campaign Analyst to join our Impact division, driving campaign activity to maximise reach and revenue. As a key member of our team, you'll play a crucial role in informing and shaping our campaign strategy.

The Role
  • Deliver in-depth analysis of inbound and outbound performance, identifying key trends and areas for improvement.
  • Develop and adapt approaches across multiple market-leading brands, ensuring consistency and effectiveness.
  • Communicate potential risks related to data volumes and quality, working closely with stakeholders to mitigate these risks.
  • Measure on-the-day performance against plan in both core outbound and blended environments, providing actionable insights.
  • Create and analyse campaign performance reports, applying normalisation methodologies to ensure accurate results.
  • Collaborate with Customer Marketing Managers to develop data flows and selections for campaigns, ensuring data integrity and quality assurance.
  • Utilise Microsoft Office products, particularly MS Excel, to collect, measure, organise, and analyse data.
  • Develop and maintain reports and dashboards to support data-driven decision-making.
  • Occasional travel may be required to support business needs.
Benefits
  • 25 days of holiday, plus bank holidays, to recharge and relax.
  • A healthcare cash plan to support your well-being and peace of mind.