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Digital Marketing Specialist
2 months ago
Muc-Off is a leading supplier of specialist cycling cleaning and maintenance products in the UK, with a growing presence in European, Asian, and North American markets.
Job DescriptionWe are seeking an experienced Digital Marketing and CRM Manager to join our team at our Head Office in Poole, Dorset. As a key member of our digital team, you will be responsible for driving our digital marketing strategy and implementing effective CRM practices to engage with our customers and grow our business.
Key Responsibilities- Develop and implement a digital marketing strategy that aligns with our business goals and objectives.
- Manage our performance marketing agency and set targets for paid channels, including Meta, Google, TikTok, and Microsoft.
- Lead and report on SEO activities globally, exploiting long-term opportunities via onsite optimisation and close collaboration with our PR team for outreach activity.
- Identify and implement new and emerging digital revenue streams, such as TikTok shop, social commerce, and subscriptions.
- Oversee the creation and implementation of digital creative ads, from top-of-funnel YouTube to Meta re-targeting creatives.
- Lead the running of our community-loyalty programme, helping our fans create compelling user-generated content and working it back into outreach ads.
- Develop compelling reporting using GA and Shopify reports, which is informative and actionable.
- Lead and conduct experiments to enrich our knowledge through data, such as email marketing creatives, PPC ad copy, or Instagram Reel creative.
- Work closely with the Digital Experience manager to craft market-leading end-to-end experiences representing the brand at all touch-points.
- University degree or equivalent.
- Digital leadership experience from strategy to people.
- Expert knowledge of consumer CRM and email marketing strategies, including automations or flows.
- Experience in Shopify plus or similar platforms.
- Experience of product and service launches and management.
- Experience building and scaling a team to meet global demand.
- Very strong digital marketing knowledge from SEO to PPC and UGC to CRM.
- A D2C pioneer with retail experience.
- Proven experience leading on-site SEO initiatives, ultimately building a strategy and reporting on success.
- Expert knowledge of Google ads, merchant centre, GA4.
- Strong communication skills and the ability to interact at all levels of the business.
- Experience in content reporting, including KPI measurement and CRO recommendations.
- Experience running A/B experiments.
- Expert knowledge of the marketing funnel and ad creative design for the right audience at the right stage.
- 33 days holiday, inclusive of UK bank holidays, increasing with length of service.
- Hybrid working - 3 days in the office and 2 working from home (currently).
- Early finish on a Friday (unless pre-agreed to cover chat).
- Long service rewards.
- Employee assistance programme.
- Eye care voucher scheme.
- Cycle to work scheme.
- Fresh fruit and biscuits each day.
- Chill-out areas, showers, and a secure area to store your bike.
- Pension contributions.
- An awesome opportunity to work with a local and widely recognised brand.
- A cool, casual, energetic, and fully branded-up working environment where staff indulge their passions for cycling and fitness.
- Excellent staff discount on Muc-Off products.
- Brilliant social events.
