Director of Marketing Effectiveness
1 week ago
Director of Marketing Effectiveness
Up to £90,000-100,000 + Benefits
About the Role
The Director of Marketing Effectiveness will be responsible for leading a team of analysts in the development and implementation of marketing effectiveness strategies across various industries. This role requires a strong understanding of marketing effectiveness and the ability to work closely with stakeholders to drive business growth.
Key Responsibilities
- Develop and maintain client relationships, owning a £multi-million P&L
- Mentor analysts in econometric and MMM methods to analyze marketing effectiveness
- Manage a team of analysts who build technical models from scratch
- Work closely with stakeholders across the business, including the systems team
- Embed MMM and econometric learnings into tangible outcomes for clients
Requirements
- Experience leading teams in the MMM/Econometrics space, with proven experience owning client relationships
- Experience owning a P&L of £1m+ would be beneficial
- Experience working with tools used for MMM/Econometrics such as Eviews/R
- Strong understanding of marketing effectiveness
- Good communication and stakeholder skills
What We Offer
The successful Director of Marketing Effectiveness will receive a salary between £90,000 to £100,000 and an extensive benefits package.
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