Director of Marketing Effectiveness

1 week ago


London, Greater London, United Kingdom Harnham Full time
Job Description

Director of Marketing Effectiveness

Up to £90,000-100,000 + Benefits

About the Role

The Director of Marketing Effectiveness will be responsible for leading a team of analysts in the development and implementation of marketing effectiveness strategies across various industries. This role requires a strong understanding of marketing effectiveness and the ability to work closely with stakeholders to drive business growth.

Key Responsibilities

  • Develop and maintain client relationships, owning a £multi-million P&L
  • Mentor analysts in econometric and MMM methods to analyze marketing effectiveness
  • Manage a team of analysts who build technical models from scratch
  • Work closely with stakeholders across the business, including the systems team
  • Embed MMM and econometric learnings into tangible outcomes for clients

Requirements

  • Experience leading teams in the MMM/Econometrics space, with proven experience owning client relationships
  • Experience owning a P&L of £1m+ would be beneficial
  • Experience working with tools used for MMM/Econometrics such as Eviews/R
  • Strong understanding of marketing effectiveness
  • Good communication and stakeholder skills

What We Offer

The successful Director of Marketing Effectiveness will receive a salary between £90,000 to £100,000 and an extensive benefits package.



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