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E-commerce Sales Manager

2 months ago

Manchester, United Kingdom Flora & Curl Full time
About Flora & Curl

We are a leading haircare brand dedicated to empowering our customers to achieve healthy and radiant textured hair. Our mission is to provide high-quality, plant-powered haircare solutions that cater to the unique needs of our customers.

We are committed to innovation, sustainability, and customer satisfaction. Our products are rooted in science and backed by nature, making us a trusted brand in the industry.

We have a strong presence in the global market, with a presence in over 80 countries. Our e-commerce platform is built on Shopify, and we are looking for a skilled professional to manage and grow our online sales.

Job Overview

We are seeking an experienced E-commerce Sales Manager to join our team. The successful candidate will be responsible for managing our e-commerce platform, driving sales growth, and improving customer experience.

Key Responsibilities

Web Product Management

  • Set up and maintain our online product catalogue, ensuring accurate and up-to-date product information.
  • Develop and implement a product launch calendar to ensure timely product additions.
  • Organize product listing categories to meet business needs.

Web Content Management

  • Curate and manage our digital assets, ensuring consistency across our webshops.
  • Develop and execute digital marketing and promotional activities to drive sales and engagement.
  • Collaborate with our marketing team to update content and align with marketing activities.
  • Work closely with our in-house design team to create engaging content and provide direction on needs.
  • Ensure our webshops are consistent across websites, with up-to-date offers, gifts with purchases, and new product information.
  • Monitor sales and review sales reports to make data-driven recommendations.

Web Analytics

  • Analyse and review daily, weekly, monthly, and yearly sales and product performance reporting.
  • Monitor key site metrics, including GP, Conversion Rate, Bounce Rate, AOV, Exit Rates, and Traffic.
  • Use data analysis and insight to support our e-commerce strategy and provide ideas for improvement.

Web Sales

  • Develop and execute comprehensive e-commerce sales and marketing strategies to drive customer acquisition, sales, engagement, and retention.
  • Analyse and optimise various e-commerce strategies through data-driven insights and A/B testing to maximize ROI.
  • Support the planning and implementation of multi-channel marketing campaigns to increase growth through email marketing, ad management, subscriptions, reviews, loyalty, and SEO.
  • Develop the internationalisation strategy, identifying the next markets to enter and establishing new ways to acquire customers and manage customer retention.

Key Measures and Targets

  • Ensure our CRM system is optimised, including customer email journeys.
  • Drive traffic to our website.
  • Increase our user base and keep them engaged.
  • Optimize paid advertising spend.

Required Experience

  • 4+ years of experience using the Shopify platform and Shopify apps.
  • Experience in e-commerce sales development and beauty e-commerce management.
  • Understanding of brand aesthetics, imagery, and graphic design.
  • Demonstrated experience in website content updates and e-commerce and sales conversion best practice.

Beneficial Knowledge and Experience

  • Google and Facebook Ads.
  • Klaviyo.
  • Working with external advertising agencies.
  • Product copywriting.
  • SEO.
  • Google Analytics.
  • Graphic design.
  • Basic knowledge of HTML.
  • Website internationalisation: localised currency, translation, multi-currency.
  • Multi-lingual.

Skills and Qualities

  • Strategic thinker: capable of developing a growth marketing strategy that aligns with business goals.
  • Experienced digital marketer: skilled in creating, analysing, and iteratively improving digital marketing campaigns.
  • Analytical and reflective: embracing a test-and-learn mentality, using data to drive decisions.
  • Effective written communication: strong writing skills for crafting compelling content.
  • Budget management: familiarity with budgeting and cost-effective marketing practices.
  • CRM proficiency: ideally experienced with CRM systems.
  • Email expertise: ability to ideate and copywrite engaging emails using pre-designed components.
  • Collaborative and innovative: working well within a team and bringing fresh ideas.
  • Flexible and goal-oriented: willing to adapt to achieve team objectives.