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Shopper Marketing Specialist

2 months ago

Aylesbury, Buckinghamshire, United Kingdom McCormick UK Limited Full time
{"title": "Shopper Marketing Executive", "description": "Key Responsibilities

Develop and execute shopper media plans to drive brand presence in customer environments.

Manage smaller channels such as Convenience, Discounters and Ireland, developing equipment solutions and bringing shopper initiatives to life.

Manage temporary and permanent equipment for McCormick to empower Field Sales with a visibility and display toolkit.

Work on strategic projects to influence purchasing behaviour, drive in-store activation and theatre/standout for the McCormick brand portfolio.

Support team members with PO and budget management, including regular budget tracking.

Participate in Sales/Marketing/internal and external forums, trade shows and sampling events as required.

Engage in agency and supplier relationships to deliver projects OTIF and align closely with key account and retailer stakeholders.

Candidate Profile

Some exposure to FMCG or relevant Shopper Marketing experience.

Understanding of FMCG market, Shopper Marketing touchpoints.

Analytical and creative thinking.

Problem solving and ability to work in a cross-functional team.

Good communication skills (verbal, non-verbal, listening).

Influencing skills.

Quick learner - working with pace & agility.

Ability to build strong cross-functional relationships.

Continuous improvement and growth mindset.

About McCormick

We bring our passion for flavor to work each day, encouraging growth, respecting everyone's contributions and doing what's right for our business, people, communities and planet.

With over 14,000 employees worldwide and $6 Billion in annual sales, we manufacture, market and distribute spices, seasoning mixes, condiments and other flavourful products to the entire food industry, retail outlets, food manufacturers, food service businesses and consumers.

We operate from nearly 50 locations in 27 countries and 135 markets, serving customers from Asia-Pacific, China, Europe, Middle East and Africa, and the Americas.

We have a 100-year legacy based on our "Power of People" principle, fostering a culture of respect, recognition, inclusion and collaboration based on the highest ethical values.

We are an equal opportunity/affirmative action employer, guaranteeing to interview all disabled applicants who meet the minimum criteria for the vacancy/ies.

"}