E-commerce Marketing Specialist
3 weeks ago
Artisan People Group is seeking an E-commerce Marketing Specialist to join our dynamic team.
In this role, you will play a pivotal part in developing and implementing strategies to enhance the appeal, sales, and profitability of our luxury beauty products in the online marketplace.
Key Responsibilities:
Marketing Strategy and Support
- Ensure the effective execution of all significant trading events within a comprehensive market activation strategy.
- Collaborate with the Global Creative team to produce marketing materials for all approved trade initiatives.
- Assist the E-commerce Manager in creating engaging product listings and facilitating the launch of new online retail partnerships.
- Coordinate with the Global Creative team to guarantee the availability of marketing assets.
- Oversee timelines for all new product development launches.
- Submit all required marketing materials and new product forms in accordance with launch schedules.
- Assist the E-commerce Manager in organizing promotional gifts and sample distributions.
- Support the UK marketing team in executing the overall marketing strategy.
- Collaborate with the Senior Marketing Manager on the digital aspects of third-party campaigns.
Sales Performance and Inventory Monitoring
- Analyze online inventory levels with all e-commerce partners.
- Prepare weekly reports on online retail inventory for relevant stakeholders.
- Track retailer promotional activities and trade reporting.
- Monitor daily online retail presence to ensure accurate brand representation.
Brand Representation and Optimization
- Ensure the brand's image is consistently portrayed across the e-commerce landscape.
- Conduct quarterly reviews of e-commerce partners with a focus on brand assessment.
- Evaluate marketing asset packs from the Global Creative team and update online retail platforms accordingly.
- Coordinate the sending of product samples for retailer photography, focusing on both core and seasonal offerings.
- Perform competitor analysis to identify best practices in brand presentation and product detail pages.
The ideal candidate will possess 1-2 years of experience in e-commerce or account management, with a keen interest in the beauty sector being advantageous. A strong understanding of online marketing trends and data analysis is essential. Proficiency in basic computer applications (Microsoft Suite) and a meticulous attention to detail are required. We are looking for a collaborative team player with a positive outlook, who is creative, self-driven, and capable of managing multiple priorities in a fast-paced environment.
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