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Senior Field Marketing Manager

2 months ago

London Area, United Kingdom Kindred | Marketing Recruitment Specialists Full time

Job Title: Senior Field Marketing Manager - Demand Generation Expert

Job Type: Full-time

Industry: Financial Services

Location: London - Hybrid

About the Company: Kindred | Marketing Recruitment Specialists is a leading recruitment agency specializing in marketing roles.

About the Role: We are seeking an experienced Senior Field Marketing Manager to join our client's marketing team. As a key member of the team, you will be responsible for developing and executing demand generation strategies to drive pipeline growth across EMEA and APAC.

Key Responsibilities:

  • Develop and implement account-based marketing (ABM) programs to target key accounts and decision-makers.
  • Design and execute lead nurture campaigns to drive conversions and pipeline growth.
  • Utilize marketing automation tools (Pardot, Marketo, HubSpot) to streamline marketing processes and improve efficiency.
  • Collaborate with cross-functional teams to align marketing efforts with sales and business objectives.
  • Measure and analyze campaign performance to inform future marketing strategies.

Requirements:

  • 4-5 years' experience in demand generation, ABM, and marketing automation.
  • Proven track record of driving pipeline growth and conversions.
  • Hands-on experience with ABM tools (Madison Logic, Demandbase, 6sense) and marketing automation platforms.
  • Strong analytical skills and ability to measure campaign performance.
  • B2B marketing background with experience in financial services, credit, or tech industries.

What We Offer:

  • A competitive salary and bonus structure.
  • A collaborative and dynamic work environment.
  • Opportunities for professional growth and development.