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Marketing and Communications Specialist
2 months ago
About the Role:
We are seeking a highly skilled and innovative marketer to join our team at Lyons Holiday Park. As an Airport Marketing Executive, you will be responsible for developing and implementing marketing strategies to boost brand awareness and drive website traffic.
Key Responsibilities:
- Design and execute regular marketing campaigns to nurture leads, promote products, and drive conversions.
- Produce regular newsletters to our holiday homeowner community, highlighting park news, events, and promotions.
- Support website maintenance and updates, ensuring a seamless user experience.
- Manage and upload caravan stock listings, ensuring accurate and up-to-date information.
- Plan and organize video and photo shoots to showcase our parks and amenities.
- Support the creation and scheduling of social media posts, ensuring a consistent and engaging online presence.
- Secure advertising space in traditional media outlets and build strong relationships with media representatives.
- Actively seek out partnerships and collaborations to expand the brand's reach and credibility.
- Encourage positive online reviews and support the development of user-generated content.
- Support the development of park roadside presence, wayfinding, and facilities awareness.
Requirements:
- Proven experience in marketing and communications, with a focus on brand awareness and lead generation.
- Strong analytical and problem-solving skills, with the ability to juggle multiple responsibilities.
- Excellent communication and interpersonal skills, with the ability to build strong relationships with stakeholders.
- Ability to work independently and as part of a team, with a flexible and adaptable approach.
- Proficiency in marketing software and tools, with a willingness to learn and adapt to new technologies.
What We Offer:
- A competitive salary and benefits package.
- The opportunity to work with a dynamic and innovative team.
- Professional development and training opportunities.
- A collaborative and supportive work environment.
