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Head of Marketing Strategy

2 months ago

London, Greater London, United Kingdom Embassy of Beauty Full time
Job Title: Head of Marketing

Embassy of Beauty London is seeking an experienced Senior Marketing professional to join our team as Head of Marketing. This is an exciting opportunity to drive a 360-remit across marketing, overseeing planning, strategy, creation, execution, and evaluation.

Key Responsibilities:
  • Develop the marketing strategy in line with the overall business and brand objectives.
  • Oversee the master brand identity, defining the positioning while growing awareness and consideration.
  • Analyse research data to inform on brand strategy, messaging, and tone of voice development.
  • Manage campaign timelines and budgets, and report back to the business.
  • Responsible for new product and brand launches.
  • Manage in-store marketing programmes, pre, during, and post-launch.
  • Execute in-store marketing campaigns, creating and coordinating POS collateral.
  • Own the PR strategy and manage the PR agency across traditional and digital comms.
  • Support the sales team with marketing for the opening of new distribution channels.
  • Execute key marketing priorities across all offline and online channels.
Requirements:
  • A passion for Beauty and the luxury industry with a minimum of 7 years' experience.
  • Strong management skills, with experience in developing direct reports.
  • Experience in recruiting and growing a team.
  • Excellent communication skills, with the ability to build strong working relationships.
  • Ability to work effectively to deadlines, thriving in a fast-paced start-up environment.
Qualifications:
  • Extensive knowledge and passion for the luxury industry.
  • Proven track record in successfully managing a marketing team.
  • Experience using editing software, advising on copy, and reporting on analytics.
  • Experience in promoting brands and managing PR companies.

This role is based in our Kensington office, 5 days a week.