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Freelance Marketing Strategist
2 months ago
About the Role
We are seeking a highly skilled Freelance Marketing Manager to join our team at SUMO. As a Freelance Marketing Manager, you will be responsible for developing and executing strategic marketing initiatives that align with our clients' business goals.
Key Responsibilities
- Develop comprehensive marketing strategies to drive brand awareness, customer acquisition, and retention.
- Plan, execute, and manage marketing campaigns across multiple channels, including digital, content marketing, and more.
- Oversee the creation of compelling content, including blog posts, newsletters, and promotional materials.
- Optimize website content for search engines and manage pay-per-click (PPC) campaigns to drive targeted traffic and conversions.
- Monitor, analyze, and report on the performance of marketing campaigns using tools like Google Analytics, providing insights and recommendations for improvement.
- Conduct market research to identify trends, opportunities, and competitive insights to inform marketing strategies.
Requirements
- Strong knowledge of digital marketing strategies, tools, and best practices.
- Experience with SEO, SEM, content creation, and marketing analytics tools.
- Excellent written and verbal communication skills.
About SUMO
SUMO is an equal opportunities employer. We are committed to providing an inclusive and accessible recruitment process for all. We welcome applications from diverse candidates and are proud to be an employer of choice for talented individuals.