Digital Media Strategist

3 weeks ago

Basingstoke, Hampshire, United Kingdom Trinity Resource Solutions Full time
Media Strategist Job Description

Trinity Resource Solutions is seeking a highly skilled Media Strategist to join their team. As a key member of the agency, you will be responsible for planning, measuring, and optimising digital and social media campaigns.

Key Responsibilities:

  • Develop and execute comprehensive media strategies to drive business growth.
  • Stay up-to-date with the latest digital ad formats, media ecosystems, and ad serving technology developments.
  • Collaborate with clients and the broader agency strategy team to provide digital expertise and specialise in analytics, dashboards, and tag management.
  • Conduct media and audience research to inform campaign development.
  • Set key performance indicators (KPIs) and optimise campaign performance.
  • Verify media requirements and deliver assets to media entities, publishers, or platforms as per their specifications and deadlines.
  • Stay current with digital and social media trends and apply them to regulated markets.

Requirements:

  • Excellent understanding of Google Analytics and Ad-words suite, including Data Studio and Tag Manager.
  • Ability to undertake digital media research and report on campaign performance using various platforms.
  • Collaborative mindset and ability to work with clients to provide media/content solutions.
  • Numerical and commercially aware with proficiency in Microsoft Office.
  • Previous experience working within an agency and attention to detail.

This is a hybrid role and can be based out of London or Basingstoke (Once to twice a week).

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