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Creative Strategy Lead

2 months ago

London, Greater London, United Kingdom Influencer Full time

About Influencer

Influencer is a leading agency at the forefront of influencer marketing, blending creativity, data, and technology to deliver impactful campaigns. We champion 'True Human Influence,' advocating for creator campaigns to be measured by tangible outcomes beyond likes and impressions.

Our mission is to build meaningful connections between brands, creators, and their audiences through innovative strategies and cutting-edge technologies. We partner with global brands across diverse industries, leveraging our expertise to drive business growth and shape perceptions in the ever-evolving digital landscape.

The Role: Creative Strategy Director

We are seeking a visionary Creative Strategy Director to lead our creative strategy output and inspire our teams. You will be responsible for developing innovative strategies that drive impactful campaigns for our clients, ensuring they resonate with target audiences and deliver measurable results.

Responsibilities:

  • Lead & Manage Creative Strategy: Oversee the creative strategy team, fostering a collaborative environment where ideas flourish. Guide them in developing best-in-class strategies that are insight-driven and tailored to each client's unique needs.
  • Conceptualize & Execute Creative Solutions: Collaborate with internal teams and clients to conceptualize and execute creative solutions that align with campaign objectives and brand identities.
  • Drive Client Relationships: Build strong relationships with clients, understanding their business goals and translating them into compelling creative strategies. Present your ideas clearly and persuasively.
  • Measure & Analyze Performance: Track the performance of campaigns, analyzing data to identify trends and optimize strategies for continuous improvement.

Qualifications:

  • Proven experience leading creative strategy teams within a marketing or advertising agency environment.
  • A deep understanding of influencer marketing principles and best practices.
  • Exceptional communication, presentation, and interpersonal skills.
  • Strong analytical and problem-solving abilities.
  • A passion for creativity and innovation.