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Content Development Specialist
2 months ago
Role Summary
We are seeking a highly skilled and creative Content Development Specialist to join our team at HERA Clothing. As a key member of our marketing team, you will be responsible for developing and delivering innovative content assets that drive brand awareness, visibility, and credibility within the industry.
Main Responsibilities
- Collaborate with our Brand Marketing Lead to create and execute content strategies for organic and paid marketing campaigns.
- Develop a content plan that resonates with our target audience, focusing on Instagram and TikTok.
- Manage the daily flow of content planning, including copywriting and publishing, to ensure consistency and quality.
- Brief and execute content for various marketing channels, including social media, email, and product campaigns.
- Work closely with the wider brand team to develop and maintain our brand aesthetic, crafting a unique brand voice and visual identity.
- Take full responsibility for managing all content across marketing channels.
- Create content creation briefs and communicate effectively with the team to ensure successful execution.
- Have a well-rounded creative skillset, with the ability to create content in various formats.
- Native content creation skills and basic design skills are a plus.
- Have a keen eye for detail and a deep understanding of our brand tone and voice.
- Be highly organized, with effective communication skills and the ability to work independently and collaboratively.
Key Skills
- Proactive and forward-thinking, with a commercial mindset.
- Creative and innovative, with a passion for content creation and development.
- Strong time management skills and ability to multitask.
- Excellent interpersonal skills, with the ability to work effectively with the team.
- Strong verbal communication skills and emotional intelligence.
- Passionate about the HERA Clothing brand and customer.
- Creative thinker, with the ability to think outside the box.
Requirements
- Graduate level or above.
- Experience generating user-generated content (UGC) style content and social-first content.
- Video editing experience using tools such as CapCut.
- Strong creative and organizational skills.
- Strong verbal communication skills and commercial acumen.