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Digital Marketing Experimentation Specialist

2 months ago

London, Greater London, United Kingdom Frasers Group Full time
About the Role

We are seeking a highly skilled Digital Marketing Experimentation Specialist to join our team at Frasers Group. As a key member of our digital marketing team, you will be responsible for driving growth in the digital channel through experimentation and data-driven decision making.

Key Responsibilities
  • Collaborate with the Experimentation Lead to develop and implement a culture of experimentation within digital marketing.
  • Work closely with various departments within digital marketing to identify opportunities for improvement and provide guidance on best practices.
  • Contribute to the enhancement of the experimentation platform by suggesting testing concepts and improving effectiveness.
  • Act as an evangelist for experimentation within digital marketing, bridging experimentation methodologies with digital marketing practices.
  • Consult on best practices and provide guidance to digital marketing teams throughout the experimentation process.
  • Drive strategic enhancements to the experimentation platform, including tooling, dashboards, and frameworks.
  • Ensure effective testing methodologies aligned with business goals.
  • Present data and insights to stakeholders in a clear and concise manner.
Requirements
  • 2+ years' experience in a marketing or experimentation role.
  • Demonstrable experience in understanding key principles of experimentation within digital marketing.
  • Comprehensive understanding and experience of key elements that impact on-site KPIs.
  • Experience in planning, executing, and delivering experiments.
  • Strong analytical skills with practical knowledge of analytics packages.
  • Effective time-management and organisational skills.
  • Possesses critical thinking skills and adeptness at problem-solving.
  • Keen attention to detail and design.
  • Proficient in stakeholder management, with strong interpersonal and communication skills.
About Us

Frasers Group is a leading retail company that is rethinking the retail experience through digital innovation and unique store experiences. We are committed to elevating the lives of our customers with access to the world's best brands and experiences.

We are a dynamic and fast-paced company that values innovation, experimentation, and continuous improvement. If you are a motivated and driven individual who is passionate about digital marketing and experimentation, we encourage you to apply for this exciting opportunity.