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Senior Sales Strategy Manager

2 months ago

Edinburgh, Edinburgh, United Kingdom Beer52 | B-Corp Full time
Job Overview

We are looking for an experienced Senior Sales Strategy Manager to join our innovative team at Beer52 | B-Corp. This pivotal role requires a professional with a robust background in managing comprehensive business-to-business and direct-to-consumer sales processes.

Role Summary

The Senior Sales Strategy Manager will lead the Sales and Retention department while identifying new sales avenues across various strategic B2B growth sectors, including advertising sales for our acclaimed publications and partnerships with government trade associations.

Key Responsibilities

  • Sales and Retention Leadership: Collaborate with executive leadership to devise and implement strategies aimed at enhancing subscriber acquisition and retention. Provide guidance and support to the Sales and Retention team, ensuring effective performance management and mentorship. Analyze sales metrics to uncover trends and areas for enhancement.
  • Advertising Sales Development: Partner with the team to explore and cultivate new advertising sales opportunities for our prestigious publications. Establish and nurture relationships with potential advertisers, crafting compelling advertising packages that resonate with our brand ethos.
  • Government Partnership Initiatives: Seek and secure government trade opportunities to broaden our market footprint. Negotiate agreements that align with our strategic goals and bolster our market presence.
  • B2B Growth for Eebria: Spearhead the expansion of our B2B online platform, Eebria. Formulate and execute sales strategies to attract and retain clientele, focusing on both on-trade and off-trade sectors.

Candidate Profile

  • The ideal candidate will possess a solid foundation in sales strategy and leadership, coupled with a passion for driving business growth.
  • Strategic and results-driven, with strong analytical capabilities and the ability to manage multiple initiatives effectively.
  • A Bachelor's degree in Business, Marketing, Sales, or a related discipline is preferred.
  • Demonstrated success in a senior sales management capacity.
  • In-depth understanding of subscription-based business models.
  • Exceptional communication and negotiation skills.
  • A strategic thinker with a data-informed approach.
  • Ability to thrive in a fast-paced, dynamic environment.

Skills and Experience Required

  • Proven expertise in sales and retention management, ideally within the beverage sector.
  • Strong strategic acumen with a focus on customer retention.
  • Excellent leadership and team management capabilities.
  • Data-driven decision-making skills.
  • Outstanding communication and relationship-building abilities.
  • Successful track record in multi-channel sales strategy development.
  • Ability to monitor market dynamics and identify growth opportunities.
  • Experience in managing sales funnels effectively using relevant technologies.

Benefits

  • Competitive salary structure with performance-based incentives.
  • Complimentary monthly Beer and Wine selections.
  • Comprehensive health and wellness benefits.
  • Generous vacation and paid time off policies.
  • Opportunities for professional growth and career advancement.
  • A vibrant, inclusive workplace culture with a dedicated team.

Our Commitment

At Beer52 | B-Corp, we are proud to be equal opportunity employers. We celebrate diversity and are committed to fostering an inclusive environment for all team members. Join us, where your expertise in sales and strategic thinking will contribute to delivering exceptional experiences for our subscribers and driving our business growth.