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Senior Marketing Strategist, Amazon Transportation Services
3 months ago
At Amazon, our mission is to be the most customer-focused organization globally. One critical aspect of this mission is enhancing the way we fulfill and deliver orders. Our objective is to surpass customer expectations by ensuring timely, accurate, and cost-effective delivery of orders, regardless of size. To achieve this, we are committed to innovation and providing exceptional service levels through the introduction of groundbreaking products and services in the last-mile delivery sector. Join us in making a significant impact.
Position OverviewWe are in search of a proactive Senior Marketing Strategist to lead events and content initiatives for Amazon Transportation Services (ATS). In this pivotal role, you will act as the strategic architect, merging analytical skills with creative insights to orchestrate large-scale marketing events that support the objectives of Amazon Freight Partner and Amazon Relay businesses. Your primary focus will be on the planning and execution of flagship events, serving as a hub for key customers and partners, fostering engagement, education, and promoting our sustainability and program performance goals.
Key Responsibilities- Event Development: Design, lead, and implement flagship carrier and partner events, ensuring alignment with Amazon's sustainability objectives and maximizing impact through strategic content curation.
- Program Definition: Establish event themes and programs that align with business goals, managing the development of speaker sessions and content creation in close collaboration with internal teams.
- Content Ownership: Oversee all aspects of event content, including speaker selection, session development, and post-event strategies to enhance engagement and awareness.
- Collaboration: Work alongside Business Development, Marketing & Program teams, and external partners to ensure smooth coordination and execution of flagship events, driving playbook implementation and optimizing event effectiveness.
- Vendor Management: Manage vendor funding collaborations during events to optimize funding allocation and maximize value for both partners and Amazon.
- Marketing Strategy: Develop comprehensive marketing strategies for events, covering pre-event, at-event, and post-event phases, utilizing social media platforms to enhance reach and engagement among target audiences.
- Financial Oversight: Handle financial planning and reporting for event performance, providing insights to inform future event strategies and optimizations.
- Performance Analysis: Conduct post-event reporting and analysis to measure ROI and identify areas for improvement, delving into data to uncover insights and successes.
- Stakeholder Engagement: Build and maintain relationships with stakeholders across carriers, partners, and internal teams, ensuring global consistency with brand guidelines and supporting broader marketing initiatives as necessary.
Your typical day will involve seamlessly navigating between strategy and execution, influencing internal teams, external agencies, and stakeholders at all levels. With a focus on analytical precision and customer-centricity, you will lead end-to-end event and content initiatives, driving impactful results in a dynamic environment. Collaborating closely with cross-functional partners, you will craft compelling strategies, oversee execution, and ensure alignment with business objectives. Thriving on creativity and data-driven decision-making, you will shape the future of ATS through innovative marketing endeavors, continuously optimizing and delivering measurable outcomes.
About the TeamThe Amazon Transportation Service (ATS) team is essential to Amazon's operational success. As part of ATS, you will join a strategic and diverse team that plays a crucial role in our innovation and efficiency efforts.
Basic Qualifications- A degree in a relevant field.
- Experience in creating and managing complex, cross-team project plans.
- Proven track record in building, executing, and scaling cross-functional marketing programs.
- Experience in marketing or marketing research.
- Ability to use data and metrics to measure impact and identify improvements.
- Experience presenting metrics and progress to senior leadership.
- Background in event management, including organizing and executing large-scale events.
- Experience with customer segmentation, profiling, and targeting.
- Proficient in content creation and ownership for event materials and communications.
Amazon is an equal opportunities employer. We are committed to a diverse and inclusive workplace, making recruiting decisions based on experience and skills. We value your passion for discovery, innovation, simplification, and building.
