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Marketing Strategist

2 months ago

London, Greater London, United Kingdom Forsyth Barnes Full time

About Forsyth Barnes

Forsyth Barnes is a leading provider of innovative solutions for businesses. We are seeking a highly skilled Marketing Strategist to join our team and help drive our growth.

Job Summary

We are looking for a seasoned marketing professional to lead our marketing efforts and develop targeted campaigns to reach our target audience. As a Marketing Strategist, you will be responsible for creating and executing marketing plans, managing paid advertising efforts, and collaborating with cross-functional teams to achieve business objectives.

Key Responsibilities

  • Develop and execute marketing strategies to drive lead generation, brand awareness, and customer engagement.
  • Manage paid advertising campaigns across multiple platforms, including Google Ads and LinkedIn Ads, to generate qualified leads for our sales teams.
  • Collaborate with cross-functional teams to align on brand and growth initiatives, and ensure seamless execution of marketing plans.
  • Develop and maintain relationships with key stakeholders, including sales teams, product marketing, and regional teams.
  • Monitor and analyze campaign performance metrics to optimize effectiveness and make data-driven decisions.

Requirements

  • Proven experience in managing paid advertising platforms, including Google Ads and LinkedIn Ads.
  • Experience working independently and collaboratively with cross-functional teams to achieve business objectives.
  • Experience developing and delivering marketing campaigns for B2B SaaS organizations.
  • Experience with marketing automation tools, such as SalesForce, LinkedIn, and HubSpot.
  • Ability to run successful lead-generation campaigns and support sales teams in pushing leads through the sales funnel with marketing materials.