Marketing Manager EU Events
3 weeks ago
Marketing Manager EU Events Opportunity
We are seeking an experienced events marketing professional to join our team as Marketing Manager for our EU events portfolio. This is a maternity cover contract, lasting 12 months.
Key Responsibilities
- Develop and implement EU events marketing strategy
- Manage the Events Marketing team and allocate workload
- Run simultaneous event marketing campaigns
- Achieve revenue targets for EU events portfolio through marketing activity
- Manage the Marketing team to deliver on revenue and delegate attendance targets
- Track and control budgets across the EU portfolio
- Create, edit, and proof promotional materials, including emails, interviews, and press releases
- Manage key strategic media and association partners
- Increase the profile of conferences across industries
- Manage marketing campaigns for 4-5 large-scale events
- Develop and execute regular email marketing activity, including HTML manipulation
- Partnerships: fulfill agreements with partners, conduct desk research, and maintain contact details
- Update event websites, create online banners, and resize logos/photos
- Produce marketing literature for events
- Market research and data management: segment data, manage lists, and track preferences and unsubscribes
- Media and social media: utilize news resources to fuel content and social media campaign elements
Requirements
- Degree in marketing or related field
- Experience in managing direct marketing campaigns and B2B marketing
- Supervisory/management experience
- Proven experience with social media or SEO
- Familiarity with Google analytics and metric analysis
- Intermediate Photoshop skill level; Dreamweaver and HTML coding skills advantageous
- Confidence in using CRM and Microsoft Office packages, specifically Excel for data manipulation
- Event and conference industry experience a plus
- A self-assured negotiator with confidence in dealing with media and supporting partners
About Smithers
At Smithers Information, we provide B2B events, market reports, and strategic and technical consulting across 3 regions in 10 different vertical industries. We are renowned for our high-calibre conferences and comprehensive market research reports, offering independent and expert market insight to help companies grow their business.
We actively encourage career development and support those who want to pursue and develop within the Smithers family. We have numerous examples of progression throughout the business and within some of our global businesses, with an average length of service amongst employees of a minimum of 10 years.
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