Content Marketing Strategist

3 weeks ago

London, Greater London, United Kingdom Informa Tech Full time
About the Role

We are seeking a highly skilled Content Strategist to join our team at Informa Tech. As a Content Strategist, you will play a key role in developing and executing content marketing programs that drive business results for our clients.

Key Responsibilities
  • Develop and Advise on Effective Content Strategies
    • Develop effective content strategies in partnership with clients to achieve business objectives.
    • Review marketing performance to make recommendations and optimize programs.
    • Lead and support Quarterly Business Reviews (QBRs) with clients to ensure alignment on strategy and goals.
  • Manage Full Original Content Production Process
    • Facilitate writer pitch process, including supporting quality ideation.
    • Review and edit original content for quality and clarity and ensure that pitches and content are on-brand.
    • Project manage content production.
    • Facilitate writer and content creator payments.
    • Negotiate rates with content creators to drive profitability.
    • Drive value for Industry Dive's CMP platform as necessary to support overall health of the program.
    • Oversee localisation process of global content to ensure the content feels appropriate and relevant for local markets (in partnership with local market writers and editors).
  • Profitability, Growth, and Retention
    • Deliver high-value content marketing services to assigned clients.
  • Ensure Successful Client Onboardings
    • Facilitate discovery sessions with clients to understand their goals, guidelines, and resources related to their editorial efforts.
    • Execute against Industry Dive's onboarding methodology, including advising on content operations, content planning, and measurement framework.
    • Help run content kick-offs with clients to prepare them to effectively curate licensed content and manage original content creation through our software.
    • Source, onboard, and manage content creator bench.
  • Successfully Deliver Value via Licensed Content Marketplace
    • Utilize subject knowledge and editorial insight to choose a proper mix of content that meets brand and audience needs.
    • Proactively monitor the performance of a client's mix of licensed sources and regularly communicate performance.
    • Review the ongoing curation efforts of freelance network, providing feedback and approval of articles.
    Requirements
    • 3-5 years of experience in a content marketing role with hands on experience in creating exceptional and strategic content.
    • Bachelor's degree (preferably in journalism or marketing) or equivalent experience.
    • A deep understanding of the digital marketing space and enthusiasm for working with commercial brands.
    • A good understanding with visual content production/curation & imagery best practices.
    • Comprehensive understanding of voice and ability to adapt to a client's specific tone.
    • Ability to concisely communicate with managers and colleagues about growth opportunities and client risk.
    About Informa Tech

Informa Tech is a leading business technology company that connects, informs, and inspires the technology industry to build a better, more sustainable world. We are a vibrant community of over 2000 colleagues across 19 locations, and a fast-paced international company that's part of the UK's FTSE 100 group of leading businesses.

We work hard to make sure Life at Informa is rewarding, supportive, and enjoyable for everyone. Our benefits include freedom and flexibility, a great community, broader impact, career opportunity, time out, a flexible range of personal benefits, and strong wellbeing support.

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