Paid Social Media Account Manager

2 days ago

South East England, United Kingdom Ruder Finn UK Full time
Paid Social Media Account Manager

We are seeking a highly skilled Paid Social Media Account Manager to join our team at Ruder Finn London. As a Paid Social Media Account Manager, you will be responsible for creating, managing, and optimising paid social media campaigns across multiple platforms to enhance engagement and brand awareness through targeted global corporate communications.

Ruder Finn London is a full-service communications consultancy, working in the UK and internationally with leading businesses and industry associations within the healthcare, technology and life sciences sectors. We specialise in communicating innovation and change in ways which people embrace.

Our work reaches people through brand communications, advocacy, corporate storytelling, employee engagement, brand strategy, paid media and all the spaces in between.

Key Responsibilities:
  • Manage and optimise paid social media campaigns across multiple platforms
  • Create targeted audience segments and optimise targeting parameters for social media activations
  • Analyse campaign data, draw actionable insights, and make data-driven decisions
  • Manage budgets effectively and monitor expenditures for paid media campaigns
  • Organise and maintain content calendars, ensuring timely and strategic content deployment
  • Manage multiple projects simultaneously, prioritising and coordinating tasks efficiently
  • Present findings to clients and deliver insightful performance analyses
Requirements:
  • 3-5 years of experience in managing paid campaigns on social media platforms, particularly LinkedIn, Meta, and X (formerly Twitter)
  • Proven ability to create targeted audience segments and optimise targeting parameters for social media activations
  • Exceptional ability to analyse campaign data, draw actionable insights, and make data-driven decisions
  • Strong written and verbal communication skills, including the ability to present findings to clients and deliver insightful performance analyses
  • Proven experience working closely with a large team, fostering a collaborative environment, and supporting knowledge growth for junior team members
  • Advanced skills in MS Office tools, including Outlook, PowerPoint, Excel, and SharePoint
  • Proficient in using project management tools like Asana to coordinate, assign, and prioritise tasks

This is a hybrid role split between our London office and homeworking so candidates must have the right to work in the UK.

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