Digital Marketing Manager

4 days ago

London, Greater London, United Kingdom Puig Full time
The Opportunity

We are seeking a highly skilled Performance Marketing Assistant Manager to join our Global Digital & Consumer Marketing team for our L'Artisan Parfumeur & Kama Ayurveda brands based in London.

This role will involve managing digital media campaigns, overseeing Paid Social, Paid Search, Affiliates, and VOD/Display media for the L'Artisan Parfumeur and KAMA Ayurveda brands from planning to implementation across our global markets. The successful candidate will be accountable for meeting revenue targets and CA&R targets associated with the role.

Key Responsibilities
  • Develop and execute a comprehensive paid media strategy to maximize brand exposure and drive sales
  • Briefing requirements into brand team and final campaigns into agency
  • Manage and grow the affiliate marketing program, fostering relationships with partners, and optimising commission structures to increase affiliate performance
  • Collaborate with the Brand, ECommerce and Marketing teams to execute cross-channel campaigns
  • Own the reporting of the performance of marketing campaigns to senior management and stakeholders, ensuring transparency and alignment with business objectives
  • Work with platform partners and Brand teams to create best-in-class, digital-1st creative assets
  • Support international Expansion of brand.coms, understanding market and audiences to adapt marketing strategies accordingly
  • Stay up-to-date with industry trends, competitors, and market shifts, ensuring the brand maintains a competitive edge
Requirements
  • Solid experience working in a similar Media role, managing performance channels ideally within Beauty, Fashion or Luxury or any DTC innovation-led business
  • Good Excel knowledge and experience working with Business Intelligence Platforms such as Looker
  • Partnering experience with media agencies and various different teams
  • Exceptionally strong interpersonal skills to build and manage relationships across multiple teams in the UK and other International markets
About Us
  • An entrepreneurial, creative and welcoming work culture
  • A range of learning and development opportunities
  • An international company with plenty of opportunities to grow
  • A competitive compensation & benefits package

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