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Digital Marketing Strategist

2 months ago

Nuneaton, Warwickshire, United Kingdom Lorien Full time £50,000

About Lorien

Lorien is a leading company in the retail industry, specializing in e-commerce solutions. We are committed to delivering exceptional online experiences for our customers.

Job Summary

We are seeking a highly skilled Digital Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing strategies to enhance our online presence.

Key Responsibilities

  • Develop and execute digital marketing strategies across various channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and affiliate marketing.
  • Manage and optimize performance marketing campaigns to ensure maximum return on investment (ROI).
  • Lead SEO efforts to improve organic search rankings and drive traffic to our website.
  • Oversee PPC campaigns, ensuring efficient budget allocation and performance tracking.
  • Design and implement effective email marketing campaigns to engage and retain customers.
  • Manage affiliate marketing programs to expand our reach and boost sales.
  • Plan, execute, and monitor digital marketing campaigns to achieve business goals.
  • Analyze campaign performance data to identify trends, insights, and areas for improvement.
  • Collaborate with cross-functional teams to align marketing strategies with business objectives.

Requirements

  • Proven experience in digital marketing with a focus on performance marketing, SEO, PPC, email marketing, affiliates, and campaign management.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent project management skills with the ability to manage multiple campaigns simultaneously.
  • Creative thinker with a strategic mindset and a passion for staying ahead of industry trends.

What We Offer

  • A competitive salary of £50,000 per annum.
  • Flexible hybrid working arrangements.
  • Continuous professional development and growth opportunities.
  • A supportive and inclusive company culture.