Brand Marketing Director
4 hours ago
We are seeking a highly skilled and experienced Marketing Manager to lead the growth and transformation of Tropicana, a leading chilled juice brand in the UK. As a key member of our team, you will be responsible for developing and executing a comprehensive brand growth strategy, leveraging strong insight skills and in-depth consumer and market understanding.
Key Responsibilities:
- Lead the development of a breakthrough brand growth strategy, driving brand differentiation and fame for Tropicana.
- Renovate and innovate the Tropicana brand across packaging and product, executing innovation in chilled juice.
- Partner with the UK&I Marketing Director to develop outstanding through-the-line communications plans, transforming brand salience and differentiation.
- Own the performance of Tropicana in the UK, working closely with insights and category teams to stay ahead of performance drivers and recommend interventions.
- Drive consumer obsession, working closely with the Marketing Director UK&I and Insights lead to develop successful brand growth strategies.
Requirements:
- Proven track record in developing successful brand growth strategies, driving brand turnarounds and category out-performance.
- Highly developed digital/social knowledge and experience in delivering memorable brand experiences.
- Ability to work across teams, sometimes as lead, sometimes as input, with a focus on winning and flying together.
- Highly curious and consumer-centric, with a natural passion for brands and a proactive interest in consumer trends and behavior.
- Wired for action, highly proactive, and willing to take calculated risks.
About Tropicana Brands Group:
Tropicana Brands Group is a leading player in the UK's chilled juice market, with a strong brand presence and a commitment to innovation and growth. We are looking for a talented and experienced Marketing Manager to join our team and help drive the next phase of our brand's success.
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